Title | OPEN ROAD PROJECT |
Brand | TOYOTA |
Product / Service | TOYOTA I-ROAD |
Category | D02. Use of Ambient Outdoor |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Michitaka Iida | Information Services International-Dentsu, Ltd. | System Producer |
Kazuhiro Shimura | DENTSU INC. | Creative Director |
Masayuki Umezawa | DENTSU INC. | Account Executive |
Wataru Shiotani | DENTSU INC. | Account Executive |
Kotaro Sasamoto | DENTSU INC. | Business Planner |
Tetsuji Nose | DENTSU INC. | Business Planner |
Yukiya Yamane | DENTSU INC. | Business Planner |
Yoji Sakamoto | DENTSU INC. | Communication Designer |
Minoru Kikuchi | DENTSU INC. | Strategic Planner |
Takahiro Hayashi | DENTSU INC. | Strategic Planner |
Rui Egashira | DENTSU INC. | Strategic Planner |
Kana Kobayashi | DENTSU INC. | Strategic Planner |
Ryuma Okuda | DENTSU INC. | Communication Planner |
Yusuke Imai | DENTSU INC. | Art Director |
Naoki Waraya | DENTSU INC. | Account Supervisor |
Wataru Inoue | DENTSU INC. | Account Supervisor |
Tetsuya Sakurai | DENTSU INC. | Account Supervisor |
Hideyuki Hirai | DENTSU INC. | Account Supervisor |
Yuki Serizawa | DENTSU INC. | Account Supervisor |
Junichiro Kubota | DENTSU INC. | Business Supervisor |
Shun Watanabe | DENTSU INC. | Account Executive |
Takahide Neki | DENTSU INC. | Account Executive |
Kohei Nagoya | DENTSU INC. | Communication Planner |
Tomoyuki Kato | DENTSU TEC INC. | Director |
Tatsuya Murayama | DENTSU TEC INC. | Producer |
Syuhei Sakamoto | DENTSU TEC INC. | Producer |
Chisako Hasegawa | DENTSU TEC INC. | Producer |
Tatsuo Yamano | DENTSU TEC INC. | Producer |
Kenichiro Dohi | DENTSU TEC INC. | Business Planner |
Atsushi Nishikawa | Information Services International-Dentsu, Ltd. | System Producer |
Tomoko Suzuki | Information Services International-Dentsu, Ltd. | System Producer |
Our idea: to develop a new parking service for the i-ROAD, using the city’s wasted space. We turned our attention to Tokyo’s small unused spots to build a parking network where landowners shared spaces and locals drove and parked to find spaces. We recruited interested test pilots from the web who enjoyed daily mobility as the i-ROAD collected driving and location data. This data became the foundation of a system that autonomously discovered parking, increasing parking spots and making the project a success. The i-ROAD and this service could show more urban areas the advantages of driving the i-ROAD and parking in small spots. This new business model has the potential to improve society, and we're working hard to increase the i-ROAD's value.