| Title | BALD BARBERSHOP |
| Brand | ROTTAPHARM MADAUS |
| Product / Service | BIOTHYMUS M |
| Category | E04. Live Advertising & Events |
| Entrant | GREYnJ UNITED Bangkok, THAILAND |
| Idea Creation | GREYnJ UNITED Bangkok, THAILAND |
| Contributing | ROTTAPHARM THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | GREY GROUP | SEA Chief Creative Officer |
| Per Pedersen | GREY GLOBAL | Chairman Global Creative Council |
| Jureeporn Thaidumrong | GREYnJ United | Chief Creative Officer |
| Andrew Chu | GREYnJ United | Executive Creative Director |
| Subbaraju Alluri | GREY GROUP | Chief Executive Officer |
| Kanaporn Hutcheson | GREYnJ United | Managing Director |
| Asawin Phanichwatana | GREYnJ United | Executive Creative Director |
| Thaweesak Nummariarattana | GREYnJ United | Creative Director |
| Thawat Tangtienchai | GREYnJ United | Creative Director |
| Vipas Koomsa-ard | GREYnJ United | Copywriter |
| Chatchawan Moonpradub | GREYnJ United | Copywriter |
| Vatit Butrakas | GREYnJ United | Art Director |
| Chainarong Wattanathanakun | GREYnJ United | Agency Producer |
Young men think that hair loss is a problem far from them, so we needed an idea that would relate a product that isn’t on their consideration. With white-collar men as target, we created an activation that would disrupt their daily routine and breakthrough the clutter of an environment inundated with advertising messages. And because the brand has been inactive for a long time, we created this activation to engage our target in an unconventional and surprising way.