Title | MCWHOPPER |
Brand | BURGER KING |
Product / Service | FAST FOOD RESTAURANT |
Category | E04. Live Advertising & Events |
Entrant | Y&R NZ Auckland, NEW ZEALAND |
Idea Creation | Y&R NZ Auckland, NEW ZEALAND |
Media | Y&R NZ Auckland, NEW ZEALAND |
PR | Y&R NZ Auckland, NEW ZEALAND |
Production | FLYING FISH Auckland, NEW ZEALAND |
Contributing | RESN Wellington, NEW ZEALAND |
Contributing 2 | MANDY Auckland, NEW ZEALAND |
Contributing 3 | ASSEMBLY Auckland, NEW ZEALAND |
Contributing 4 | LIQUID STUDIOS Auckland, NEW ZEALAND |
Contributing 5 | MATCH PHOTOGRAPHERS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Josh Moore | Y&R New Zealand | Chief Operating Officer & Chief Creative Officer |
Tom Paine | Y&R New Zealand | Creative Director |
Jono Key | Y&R New Zealand | Head of Planning |
Victoria Meo | Y&R New Zealand | Account Director |
Liz Rosby | Y&R New Zealand | Head Producer |
Sacha Moore | Y&R New Zealand | Agency Producer |
James Wendelborn | Y&R New Zealand | Senior Designer |
Marie-Claire Manson | Y&R New Zealand | Media Planner |
Nicky Greville | Y&R New Zealand | General Manager - Media |
Tom Paine | Y&R NZ | Creative |
To raise awareness of UN Peace Day, Burger King did the unthinkable – they called for a ‘burger wars ceasefire’ with longstanding corporate rival McDonald’s, proposing the two join forces to create a symbolic mash-up burger – the McWhopper. The proposal was met by frenzied public support, so McDonald’s drew criticism when they turned down the offer. This prompted unsolicited public responses from four other competitor restaurants big and small - Denny’s, Krystal, and Wayback Burgers (from the USA), and Giraffa’s (from Brazil). Naturally BK accepted all four, and together they created the historic ‘Peace Day Burger’, a symbolic mash-up containing a key ingredient from each chain’s signature burger. Staff from each restaurant jointly assembled the burgers and served them free of charge at a pop-up restaurant in Atlanta on Peace Day, 2015, where they sold out thanks to huge demand.