Title | A TALL ORDER |
Brand | SAVE THE CHILDREN |
Product / Service | INDEPENDENT CHILDREN'S ORGANIZATION |
Category | E03. Special Build |
Entrant | BATES CHI & PARTNERS Manila, THE PHILIPPINES |
Idea Creation | BATES CHI & PARTNERS Manila, THE PHILIPPINES |
Production | DV PHOTOGRAPHY Makati, THE PHILIPPINES |
Contributing | SAVE THE CHILDREN Makati, THE PHILIPPINES |
Contributing 2 | SPLASH ISLAND BiƱan, Laguna, THE PHILIPPINES |
Contributing 3 | ACTIVE FUN Toyoko, JAPAN |
Name | Company | Position |
---|---|---|
Leah Magdaluyo | Bates CHI & Partners | General Manager |
Noah Valdez | Bates CHI & Partners | Executive Creative Director |
Alexandria Rellosa | Bates CHI & Partners | Account Executive |
AR Riparip | Bates CHI & Partners | Account Director |
Jake Morales | Bates CHI & Partners | Copywriter |
Mo Francisco | Bates CHI & Partners | Associate Creative Director |
Yzabelle Wuthrich | Bates CHI & Partners | Art Director |
Gladys Atienza | Bates CHI & Partners | Print Producer |
Dindo Villaester | DV Photography | Photographer |
The ambient execution replicates a standee from an amusement park that shows a height requirement for a child to be able to enter the ride. The standee shows an actual image of a Filipino child who is suffering from stunted growth due to malnutrition. The child is reaching above his or her head towards a height measurement that he or she could have attained if he had proper nutrition. The copy on the standee talks about how that child could be enjoying life, but then becomes that 1 in every 3 children who suffers from stunted growth due to malnutrition. The standee also has a QR code to give people access to the donation site of Save the Children Philippines.