A TALL ORDER

TitleA TALL ORDER
BrandSAVE THE CHILDREN
Product / ServiceINDEPENDENT CHILDREN'S ORGANIZATION
CategoryE03. Special Build
EntrantBATES CHI & PARTNERS Manila, THE PHILIPPINES
Idea Creation BATES CHI & PARTNERS Manila, THE PHILIPPINES
Production DV PHOTOGRAPHY Makati, THE PHILIPPINES
Contributing SAVE THE CHILDREN Makati, THE PHILIPPINES
Contributing 2 SPLASH ISLAND BiƱan, Laguna, THE PHILIPPINES
Contributing 3 ACTIVE FUN Toyoko, JAPAN

Credits

Name Company Position
Leah Magdaluyo Bates CHI & Partners General Manager
Noah Valdez Bates CHI & Partners Executive Creative Director
Alexandria Rellosa Bates CHI & Partners Account Executive
AR Riparip Bates CHI & Partners Account Director
Jake Morales Bates CHI & Partners Copywriter
Mo Francisco Bates CHI & Partners Associate Creative Director
Yzabelle Wuthrich Bates CHI & Partners Art Director
Gladys Atienza Bates CHI & Partners Print Producer
Dindo Villaester DV Photography Photographer

Brief Explanation

The ambient execution replicates a standee from an amusement park that shows a height requirement for a child to be able to enter the ride. The standee shows an actual image of a Filipino child who is suffering from stunted growth due to malnutrition. The child is reaching above his or her head towards a height measurement that he or she could have attained if he had proper nutrition. The copy on the standee talks about how that child could be enjoying life, but then becomes that 1 in every 3 children who suffers from stunted growth due to malnutrition. The standee also has a QR code to give people access to the donation site of Save the Children Philippines.