| Title | #PAINTALLSURFACES |
| Brand | NIPPON PAINT (M) |
| Product / Service | PAINT |
| Category | E03. Special Build |
| Entrant | VIZEUM Kuala Lumpur, MALAYSIA |
| Idea Creation 2 | NIPPON PAINT Shah Alam, MALAYSIA |
| Media | VIZEUM Kuala Lumpur, MALAYSIA |
| Idea Creation | VIZEUM Kuala Lumpur, MALAYSIA |
| Production | VIZEUM Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Janise Shiaw | Vizeum Media Services (M) Sdn Bhd | Client Services Director |
| Kenneth Bong | Vizeum Media Services (M) Sdn Bhd | Media Manager |
| Nicole Lee | Vizeum Media Services (M) Sdn Bhd | Integrated - Senior Media Planner |
| Deirdre Phoon | Vizeum Media Services (M) Sdn Bhd | Integrated - Media Planner |
| Frances Chong | Vizeum Media Services (M) Sdn Bhd | Integrated - Media Planner |
| Ooi Hoay Lee | Vizeum Media Services (M) Sdn Bhd | Buying Manager |
It is not enough anymore for a paint brand to be a just great paint brand. After leading the category for years as The Paint Expert, the competition is catching up. So how can we evolve beyond paint? Paint = Walls is deeply entrenched in the minds of consumers. This convention has imposed a great challenge to not just NipponPaint but to the category as a whole. We realized that the best way to breakthrough this barrier is to show, tell, and most importantly, involve consumers. We came out with the idea of #PaintAllSurfaces – any surface, any shape, any size. We picked 5 types of surfaces that can be easily found in homes and built 5 life-sized Blobbie sculptures, all coated with NipponPaint. These Blobbies were brought on a nationwide tour to show, tell, and involve our consumers and showcase that NipponPaint is more than just paint!