THE X-TREME GOLF CUP

Bronze Spike
TitleTHE X-TREME GOLF CUP
ClientNISSAN MOTOR CO.
Product/ServiceX-TRAIL HYBRID
CategoryE04. Live Advertising & Events
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Idea Creation TBWA\HAKUHODO Tokyo, JAPAN
Media TBWA\HAKUHODO Tokyo, JAPAN
PR TBWA\HAKUHODO Tokyo, JAPAN

Brief Explanation

The world’s longest and toughest golf tournament proves Nissan’s X-Trail Hybrid’s performance. We hosted the XTREME GOLF CUP, the world’s longest and toughest golf tournament with 18 holes spread across Japan. The players used the X-Trail Hybrid as golf carts while playing golf in all sorts of extreme environments such as deserts, cliffs, and dense forests. The utterly unimaginable sport tournament demonstrated and conveyed the unique product benefits of the X-Trail Hybrid.

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Chief Creative Officer
Takahiro Hosoda TBWA\HAKUHODO Senior Creative Director
Masaru Uemura TBWA\HAKUHODO Art Director
Nobuhiro Arai TBWA\HAKUHODO Copy Writer
Masato Goto TBWA\HAKUHODO Planner
Hideyuki Kobayashi TBWA\HAKUHODO PR Planner
Satoshi Suzuki TBWA\HAKUHODO Account Director
Masakazu Kobayashi TBWA\HAKUHODO Account Supervisor
Taisuke Kudo TBWA\HAKUHODO Account Executive
Tsutomu Hirakue TBWA\HAKUHODO Agency Producer
Kazuoki Uedo TBWA\HAKUHODO Interactive Producer
Keisuke Mizusako AOI Pro. Production Company Head Producer
Taro Iwato AOI Pro. Production Producer
Takahide Suzuki AOI Pro. Production Manager
Yuma Tanaka AOI Pro. Production Manager
Ken Fukuoka Freelance Director
Shohei Goto AOI Pro. Director
Hisashi Nakamura AOI Pro. Interactive Producer
Arata Hiyajo AOI Pro. Interactive Production Maneger
YusukeYamanaka AID-DCC Inc. Interactive Production Producer
Daiki Koyama AID-DCC Inc. Interactive Production Director
Kenjiro Nakayama AID-DCC Inc. Interactive Production Director
Masashi Ohashi AID-DCC Inc. Technical Director
Rahmat Hidayat AID-DCC Inc. Engineer
Kenji Morisaki AID-DCC Inc. Engineer
Tsubasa Yoha AID-DCC Inc. Engineer
Yoshiaki Kajiyashiki AID-DCC Inc. Engineer