Title | THE X-TREME GOLF CUP |
Brand | NISSAN MOTOR CO. |
Product / Service | X-TRAIL HYBRID |
Category | E04. Live Advertising & Events |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
Media | TBWA\HAKUHODO Tokyo, JAPAN |
PR | TBWA\HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO | Chief Creative Officer |
Takahiro Hosoda | TBWA\HAKUHODO | Senior Creative Director |
Masaru Uemura | TBWA\HAKUHODO | Art Director |
Nobuhiro Arai | TBWA\HAKUHODO | Copy Writer |
Masato Goto | TBWA\HAKUHODO | Planner |
Hideyuki Kobayashi | TBWA\HAKUHODO | PR Planner |
Satoshi Suzuki | TBWA\HAKUHODO | Account Director |
Masakazu Kobayashi | TBWA\HAKUHODO | Account Supervisor |
Taisuke Kudo | TBWA\HAKUHODO | Account Executive |
Tsutomu Hirakue | TBWA\HAKUHODO | Agency Producer |
Kazuoki Uedo | TBWA\HAKUHODO | Interactive Producer |
Keisuke Mizusako | AOI Pro. | Production Company Head Producer |
Taro Iwato | AOI Pro. | Production Producer |
Takahide Suzuki | AOI Pro. | Production Manager |
Yuma Tanaka | AOI Pro. | Production Manager |
Ken Fukuoka | Freelance | Director |
Shohei Goto | AOI Pro. | Director |
Hisashi Nakamura | AOI Pro. | Interactive Producer |
Arata Hiyajo | AOI Pro. | Interactive Production Maneger |
YusukeYamanaka | AID-DCC Inc. | Interactive Production Producer |
Daiki Koyama | AID-DCC Inc. | Interactive Production Director |
Kenjiro Nakayama | AID-DCC Inc. | Interactive Production Director |
Masashi Ohashi | AID-DCC Inc. | Technical Director |
Rahmat Hidayat | AID-DCC Inc. | Engineer |
Kenji Morisaki | AID-DCC Inc. | Engineer |
Tsubasa Yoha | AID-DCC Inc. | Engineer |
Yoshiaki Kajiyashiki | AID-DCC Inc. | Engineer |
The world’s longest and toughest golf tournament proves Nissan’s X-Trail Hybrid’s performance. We hosted the XTREME GOLF CUP, the world’s longest and toughest golf tournament with 18 holes spread across Japan. The players used the X-Trail Hybrid as golf carts while playing golf in all sorts of extreme environments such as deserts, cliffs, and dense forests. The utterly unimaginable sport tournament demonstrated and conveyed the unique product benefits of the X-Trail Hybrid.