| Title | CINEMA ROULETTE |
| Brand | RESORTS WORLD MANILA |
| Product / Service | ENTERTAINMENT |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Idea Creation | ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES |
| Production | STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| ANDREW PETCH | Ace Saatchi & Saatchi | Executive Creative Director |
| JAKE TESORO | Ace Saatchi & Saatchi | Creative Director |
| AIDON PANLAQUI | Ace Saatchi & Saatchi | Associate Creative Director |
| SWEET BARBON | Ace Saatchi & Saatchi | Copywriter |
| PAULO REYES | Ace Saatchi & Saatchi | Copywriter |
| WAX MONTESCLAROS | Ace Saatchi & Saatchi | Art Director |
| MAINE GATBONTON | Ace Saatchi & Saatchi | CLIENT SERVICES DIRECTOR |
| CLOE ESPANO | Ace Saatchi & Saatchi | GROUP ACCOUNT DIRECTOR |
| STEPHANNIE STEVENSON | Ace Saatchi & Saatchi | Account Manager |
| CHRIS MARTINEZ | STRAIGHT SHOOTERS | Director |
| KAREN STO. DOMINGO | STRAIGHT SHOOTERS | Producer |
| BUTCH GARCIA | STRAIGHT SHOOTERS | Production Designer |
A 330-seat cinema turned into a live game of roulette. We transformed Resorts World Manila’s biggest cinema into a live roulette game, by covering the walls and floors green and refitting the seats with red and black seat covers displaying each seat number. On the screen, right before the film began, we displayed the familiar cinema seat layout, only now it appeared as the numbers on a roulette table. Then, using a specially-created randomizer app, a roulette ball shot out, and fell into one seat, winning that one lucky person in it, Php 1,000,000.