GALLERY OF DREAMS

TitleGALLERY OF DREAMS
BrandUNILEVER VIETNAM
Product / ServiceOMO
CategoryD02. Use of Ambient Outdoor
EntrantMULLENLOWE VIETNAM Ho Chi Minh City, VIETNAM
Idea Creation MULLENLOWE VIETNAM Ho Chi Minh City, VIETNAM

Credits

Name Company Position
Carlos Camacho MullenLowe Vietnam Executive Creative Director
Kumkum Fernando MullenLowe Vietnam Creative Director
Maryzyle Galinato MullenLowe Vietnam Associate Creative Director
Maryzyle Galinato MullenLowe Vietnam Associate Creative Director

Brief Explanation

Insight Drawings are expressions of a kid’s thoughts, imaginations, dreams. Instead of being displayed, they end up hidden in drawers, stuck on walls, gathering piles of dust and ultimately forgotten. So OMO initiated an action that will give kids’ dreams the attention they rightfully deserve. Idea The OMO Gallery of Dreams We asked kids to draw what they want to be in the future. We collected their drawings and printed these as big as the entire house. We then installed these drawings on the roof of their houses, for the whole Vietnam to see. The OMO Gallery of Dreams turned the whole village into a gallery with each roof displaying the dream of the kid living in that house.