Title | GALLERY OF DREAMS |
Brand | UNILEVER VIETNAM |
Product / Service | OMO |
Category | D02. Use of Ambient Outdoor |
Entrant | MULLENLOWE VIETNAM Ho Chi Minh City, VIETNAM |
Idea Creation | MULLENLOWE VIETNAM Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Carlos Camacho | MullenLowe Vietnam | Executive Creative Director |
Kumkum Fernando | MullenLowe Vietnam | Creative Director |
Maryzyle Galinato | MullenLowe Vietnam | Associate Creative Director |
Maryzyle Galinato | MullenLowe Vietnam | Associate Creative Director |
Insight Drawings are expressions of a kid’s thoughts, imaginations, dreams. Instead of being displayed, they end up hidden in drawers, stuck on walls, gathering piles of dust and ultimately forgotten. So OMO initiated an action that will give kids’ dreams the attention they rightfully deserve. Idea The OMO Gallery of Dreams We asked kids to draw what they want to be in the future. We collected their drawings and printed these as big as the entire house. We then installed these drawings on the roof of their houses, for the whole Vietnam to see. The OMO Gallery of Dreams turned the whole village into a gallery with each roof displaying the dream of the kid living in that house.