Brief Explanation

We built a pop-up store replicating the largest Antarctic observation Camp McMurdo, in the middle of a shopping mall, the biggest one in Seoul. The Oculus experience is an unfamiliar in Korea and made the virtual Antarctic experience possible in the middle of the city. In addition, as the customer was about to ride in a 2.8 meter long dog sled through the Antarctic in virtual reality, their chair was designed to suddenly move, bursting through a wall of the pop-up store and throwing the customer into consternation. The actual Siberian husky sled speeding across the shopping mall unfolded in front of the customers’ eyes in virtual reality, starting a high-adventure to win a McMurdo product located at the finish line. During 2 days, images of the speeding dog sled were filmed with a ‘Buggy Cam’ following in close vicinity to the dog sled.