Title | MOUNTAIN DEW GOCAP |
Brand | FRUCOR BEVERAGES |
Product / Service | MOUNTAIN DEW |
Category | E02. Small Scale Special Solutions |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Billy Worthington | Colenso BBDO | Junior Copywriter |
George Howes | Colenso BBDO | Junior Art Director |
Nick Worthington | Colenso BBDO | Creative Chairman |
Dan Wright | Colenso BBDO | Creative Director |
Iain MacMillan | Colenso BBDO | Art Director |
Scott Chapman | Colenso BBDO | Senior Producer |
Angela Watson | Colenso BBDO | Head of Account Management |
Andy McLeish | Colenso BBDO | Head of Planning |
Silvio Caielli | Colenso BBDO | Copywriter |
Natalie Downes | Colenso BBDO | Senior Business Director |
Alex Wilson | Colenso BBDO | Account Manager |
Jacob Douglas | Colenso BBDO | Account Manager |
Odin Van Daal | Colenso BBDO | Editor |
Matt Oak | Colenso BBDO | Designer |
Mark Troup-Paul | Frucor Beverages Ltd | Marketing Manager |
Sam Forrest | Frucor Beverages Ltd | Brand Manager |
n/a | OMD | Media Agency |
Mountain Dew has always been the fuel behind action sports enthusiasts. But we weren’t happy playing on the sidelines, we needed to be right in the action. So we created the GoCap - a hand held camera grip, a tripod for ramp tricks, or a floating mount in the surf –providing a versatile tool for our consumers to capture their epic footage. By injection moulding our brand onto the cap, we brought our audience and the brand closer than ever before. At the beach. At the park. On the slopes or on the hill, Mountain Dew was right there in the hands of our drinkers. We didn’t stop there. Through partnerships with skate retailers Amazon, Bordertown and Backdoor, we were able to open up a completely new way to target our audience.