Brief Explanation

This summer, hundreds of New Zealanders were given the opportunity to open a Burger King in their own backyard and cook burgers the way Burger King does – over a flame grill. Each ambient Backyard Burger King event saw an incredible, personalised kit delivered to winners. Effectively the kit was a Burger King restaurant in a box - complete with ingredients to make 16 Whoppers, customized cooking utensils, hat, apron, matches and even a light up Burger King street sign. Everything people needed to make our signature Whopper, except for one important ingredient: a flame grill. To open a Backyard Burger King, all you needed was a barbecue. Up and down the country we turned our customers’ homes into the home of The Whopper. Over the course of the summer we opened 55 new Burger Kings in backyards, work sites, offices, airfields, and even an army base.