| Title | RUM-HI HOUSE |
| Brand | BACARDI JAPAN |
| Product / Service | BACARDI RUM-HI |
| Category | E03. Special Build |
| Entrant | BBDO JAPAN Tokyo, JAPAN |
| Idea Creation | BBDO JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Masaki Honda | BBDO Japan | Executive Creative Director |
| Yoshihisa Ogata | I&S BBDO inc.e | Executive Creative Director |
| Takenori Hashimoto | BBDO Japan | Creative Director |
| Tshuyoshi Oyama | BBDO Japan | Art Director |
| Shuichi Narita | BBDO Japan | Art Director |
| Tetsushi Kondo | Amana | Producer |
| Tadashi Bise | Tsumugu Brothers | Producer |
| Shou Mashino | Frontier | Producer |
| ENZO | Freelance | Art |
| PILOTS | PILOTS | Coordinator |
In April 2016, Bacardi Japan launched new Rum Highball in cans for people to enjoy at home – the “Untameable”party spirit that’s perfect for parties. But typical Japanese houses are too small, too tight and walls are too thin. These houses are unfit for Bacardi’s “Untameable” party spirit. For these troublesome reasons, we built a house for people to enjoy an ultimate home drinking experience.