| Title | LIFE CHARGER |
| Brand | GIFT OF LIFE FOUNDATION |
| Product / Service | LIFE CHARGER |
| Category | D01. Use of Adapted Billboards / Posters |
| Entrant | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Idea Creation | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Media | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Patrick Miciano | DDB MNL | Executive Creative Director |
| Cardy Santos | DDB MNL | Associate Creative Director |
| Fini Mara | DDB MNL | Art Director |
| Cedric Cammayo | DDB MNL | Copywriter |
| Vina Henson | DDB MNL | Managing Partner |
| Hazel Rabuco | DDB MNL | Group Account Director |
| Denise Ting | DDB MNL | Account Director |
| Hana Lauraya | DDB MNL | Account Manager |
| Sharki Librada | DDB Group Philippines | Agency Producer |
The Life Charger is an installation that CHARGES MOBILE DEVICES and SAVES LIVES OF CHILDREN at the same time. Life Charger units collect coins in exchange for charging time. Coins collected are then used to fund open-heart surgeries for underprivileged Filipino children. How does it work? • Connect a mobile device to any of the five charging cables situated on the left side. • Drop a five-peso coin to start a five-minute charging sequence. • Park your device in one of the docks. • Wait five minutes for the initial charge to complete. • Drop another five-peso coin if more charging time is desired. Actual Life Charger units are currently being deployed in universities, malls and other well-populated areas around Manila.