| Title | WHITE SAMOYED GERBERA |
| Brand | MARS PETCARE AUSTRALIA |
| Product / Service | PEDIGREE |
| Category | C01. Digital Billboards / Posters |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
| Khia Croy | Clemenger BBDO Melbourne | Account Director |
| Charlotte Lange | Clemenger BBDO Melbourne | Account Manager |
| Ben Culligan | Mars Petcare | Marketing Director |
| Kate Waite | PEDIGREE® Mars Petcare | Marketing Manager |
| Jess Hoare | PEDIGREE® Mars Petcare | Brand Manager |
| Ruben Cirugeda | Clemenger BBDO Melbourne | Art Director |
| Tom Ellwood | Clemenger BBDO Melbourne | Copywriter |
| Aaron Foster | ADFX | Photographer |
| Bryce Coombe | Clemenger BBDO Melbourne | Group Account Director |
| Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
| Nicholas Short | Clemenger BBDO Melbourne | Print Producer |
| Nick Pledge | ADFX | Model Maker |
| Vanessa Ellis | ADFX | Fur Stylist |
Getting close to dogs is good for us. This idea uses an unexpected visual collision to demonstrate the fresh breath benefits that DentaFlex™ gives dogs and their owners. That’s because PEDIGREE® believes being close to your dog brings a joy that makes you happier, reduces stress and reconnects you to a time when your life felt more innocent.