WRC REAL PLAY

TitleWRC REAL PLAY
BrandHYUNDAI MOTOR COMPANY
Product / ServiceHYUNDAI I20 WRC
CategoryC03. Ambient Use of Digital Technology
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation 2 HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Production MOG COMMUNICATIONS Seoul, SOUTH KOREA
Production 2 GOLD BEAR Seoul, SOUTH KOREA
Production 3 LINEHOLIC Seoul, SOUTH KOREA
Production 4 HERREN DER SCHÖPFUNG GMBH Frankfurt am Main, GERMANY

Credits

Name Company Position
Ki Young Kim INNOCEAN Worldwide Executive Creative Director
Sang Hyun Lim INNOCEAN Worldwide Creative Director
Suk Kyung Kang INNOCEAN Worldwide Copywriter
Jae Seok Lee INNOCEAN Worldwide Art Director
Seung Yun Cha INNOCEAN Worldwide Copywriter
Hyun Jung Baek INNOCEAN Worldwide Project Manager
Bomi (Bonnie) Im INNOCEAN Worldwide Project Manager
Jin Jae Lee INNOCEAN Worldwide Planning Manager
Carsten Staufenbiel INNOCEAN Worldwide Europe Manager
Jong Pil Kim INNOCEAN Worldwide Executive Director
In Jeong Choi INNOCEAN Worldwide Digital Creative Director
Tae Hong Park INNOCEAN Worldwide Manager

Brief Explanation

To give our customers and fans a chance to experience the i20 WRC in full motion, we mapped the rally car's real motion data and the 360 degree video onto a 4D simulator for a true 4D VR experience. The 4D VR experience simulator gives customers an opportunity to virtually "ride" the i20 WRC along with the motion of the rally car. The unit was showcased at '15/'16 Frankfurt, Beijing, Dubai and Geneva motor shows and promotion booths at 13 WRC rallies. The Hyundai VR+ mobile application gives anyone with a supporting mobile device the opportunity to experience what it would feel like to ride in a moving i20 WRC with a professional driver. A branded VR cardboard was developed and given out to visitors at offline events to allow visitors to continue the experience in the comforts of their homes.