BODY CONFESSION

TitleBODY CONFESSION
BrandPHILIPS
Product / ServicePHILIPS BRANDING CAMAPIGN
CategoryD03. Use of Digital Outdoor
EntrantWWWINS ISOBAR TAIWAN, CHINESE TAIPEI
Idea Creation WWWINS ISOBAR TAIWAN, CHINESE TAIPEI
Media WWWINS ISOBAR TAIWAN, CHINESE TAIPEI
Production WWWINS ISOBAR TAIWAN, CHINESE TAIPEI

Credits

Name Company Position
Mag Chen Isobar Taiwan Creative Director

Brief Explanation

? Establishing "Brand x Health x Consumer" relationship, retaining the brand's essence and combining consumer demands ? Conveying the annual brand belief - health technology makes life better Renovating street furniture - Dunhua Nanjing bus station; determining age and gender status of passersby through face recognition, reminding people to listen carefully to their body's warning signs and introspect whether they live a healthy lifestyle, preventing diet, breathing, scalp, teeth and muscle ache problems in everyday life instead of treating