Title | BODY CONFESSION |
Brand | PHILIPS |
Product / Service | PHILIPS BRANDING CAMAPIGN |
Category | D03. Use of Digital Outdoor |
Entrant | WWWINS ISOBAR TAIWAN, CHINESE TAIPEI |
Idea Creation | WWWINS ISOBAR TAIWAN, CHINESE TAIPEI |
Media | WWWINS ISOBAR TAIWAN, CHINESE TAIPEI |
Production | WWWINS ISOBAR TAIWAN, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Mag Chen | Isobar Taiwan | Creative Director |
? Establishing "Brand x Health x Consumer" relationship, retaining the brand's essence and combining consumer demands ? Conveying the annual brand belief - health technology makes life better Renovating street furniture - Dunhua Nanjing bus station; determining age and gender status of passersby through face recognition, reminding people to listen carefully to their body's warning signs and introspect whether they live a healthy lifestyle, preventing diet, breathing, scalp, teeth and muscle ache problems in everyday life instead of treating