Title | WINTER SWITCH |
Brand | THE NORTH FACE |
Product / Service | CLOTHING |
Category | E01. Non-Standard Indoor Advertising |
Entrant | FRED & FARID SHANGHAI, CHINA |
Idea Creation | FRED & FARID SHANGHAI, CHINA |
Media | FRED & FARID SHANGHAI, CHINA |
PR | FRED & FARID SHANGHAI, CHINA |
Production | FRED & FARID SHANGHAI, CHINA |
Contributing | THE NORTH FACE Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Adrien Goris | FRED & FARID | Copywriter |
Adrien Goris | FRED & FARID | Art Director |
Liu Wenchao | FRED & FARID | Art Director |
Yiqing Li | FRED & FARID | Art director |
Issy Zheng | FRED & FARID | Art Director |
Menxiang Lin | FRED & FARID | Designer |
Melody Zhong | FRED & FARID | Brand strategist |
Juni Zhu | FRED & FARID | Agency producer |
Aurora Lee | FRED & FARID | Digital agency producer |
Heather Guo | FRED & FARID | Digital agency producer |
Anthony Liu | FRED & FARID | Photographer |
Matthew Xu | FRED & FARID | Video Editor |
Wendy Wang | FRED & FARID | Retoucher |
Kate Liu | FRED & FARID | Agency supervisor |
Nichole Niu | FRED & FARID | Agency producer |
Nitom Qian | The North Face | Brand supervisor |
Fred & Farid | FRED & FARID | Chief creative officers |
Fred & Farid | FRED & FARID | Agency supervisor |
Feng Huang | FRED & FARID | Executive Creative Director |
Tapping on the fact that every winter, ?while real children in rural areas don’t have the necessary clothes for cold weather, mannequins in our stores get to wear the newest and warmest winter collections. On China’s national charity day, The North Face decided to swap places with the underprivileged; turning all its window displays into a place to switch the warmth where it is needed.