| Title | SINGING NATURE |
| Brand | AVEX MANAGEMENT |
| Product / Service | NEW MUSIC PROMOTION FOR SHINICHI OSAWA |
| Category | E04. Live Advertising & Events |
| Entrant | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Idea Creation | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Production | AOI PRO. Tokyo, JAPAN |
| Contributing | NICOLAI BERGMANN FLOWERS & DESIGN Tokyo, JAPAN |
| Contributing 2 | SIGNAL Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kohei Kawasaki | J. Walter Thompson Japan | Senior Creative Director / Communication Planner |
| Yuhei Takeyama | J. Walter Thompson Japan | Art Director |
| Yongbom Seo | J. Walter Thompson Japan | Account Supervisor |
| Mitsuru Sato | J. Walter Thompson Japan | Planning Manager |
| Yusuke Mochizuki | J. Walter Thompson Japan | Senior Art Director |
| Kazuaki Endo | J. Walter Thompson Japan | Account Executive |
| Yuki Honda | Onion Inc. | Producer |
| Tomohiko Nakano | J. Walter Thompson Japan | Creative Producer |
| Keiji Koga | All Nippon Airways Co., Ltd. | Inventor |
| Nicolai Bergmann | Nicolai Bergmann Flowers & Design | Flower Artist |
| Takuya Utsumi | AOI Pro. Inc. | Film Production Manager |
| Takehiko Nishizawa | LIGHT THE WAY Inc. | Film Director |
| Kazuharu Tabuchi | Freelance | Cinematographer |
| Toru Ohgane | G. | Graphic Designer |
| Toru Nonaka | SIGNAL, Inc. | PR Director |
| Yuki Kobayashi | SIGNAL, Inc. | PR Assistant Director |
| Miki Isogai | SIGNAL, Inc. | Media Promoter |
| Rieko Matsunaga | SIGNAL, Inc. | Media Promoter |
| Junko Morinaga | SIGNAL, Inc. | Media Promoter |
| Sechan Lee | PuR Global Entertainment | Casting |
| Kaori Sakai | J. Walter Thompson Japan | Casting |
| Aya Sumimoto | GiGGLE inc. | Hair & Make |
| Keiko Oikawa | Freelance | Stylist |
| Emi Uto | Freelance | Stylist |
| Rinka Miyamoto | PuR Global Entertainment | Model |
| Ayuri Yoshinaga | ADESSO co., ltd. | Model |
| Kazuyoshi Kato | J. Walter Thompson Japan | Web Developer |
The technology which turns plants into speakers, is used. Devices placed at the stems transmit vibrations that create the sound, to the leaves and flowers. With the design concept that a singing nature park appears in the middle of a metropolis, plants are reborn as experiential musical devices. An arch-shaped monument is designed to provide people with an experience being surrounded by the music.