Title | TENCENT XIANGQI VERSUS |
Brand | TENCENT |
Product / Service | TENCENT INTERACTIVE & ENTERTAINMENT GROUP (IEG) |
Category | E05. Interactive Outdoor Experiences |
Entrant | KINETIC Shanghai, CHINA |
Media | KINETIC Shanghai, CHINA |
Media 2 | MINDSHARE Guangzhou, CHINA |
Idea Creation | KINETIC Shanghai, CHINA |
Production | KINETIC Shanghai, CHINA |
Idea Creation 2 | MINDSHARE Guangzhou, CHINA |
Name | Company | Position |
---|---|---|
Jacqueline Zhang | Kinetic China | Jacqueline Zhang, Deputy General Manager |
Ming Xu | Kinetic China | Senior Manager, Business Management |
Beryl Zhang | Kinetic China | Executive, Business Management |
Edward Huang | MindShare | Planning Manager |
Two famous parks where older people tend to gather regularly in Beijing and Shanghai (Beijing Xiayuan Park & Shanghai Huaihai Park) were selected to set up an eye-catching, colourful interactive XiangQi Chinese Chess game unit designed and built by Tencent Games. The interactive units, carefully and respectfully designed to merge the digital world with that of the XiangQi tradition, had a camera and screen to connect Beijing and Shanghai players together. This allowed the interested elderly, and younger, participants in the other city to greet each other and play the Chinese Chess game against each other in real-time. This interaction gave the elderly the opportunity to liberate their young souls in a competitive and innovative way and thus defend their ‘gaming’ honour, their ‘park ‘, and their city in the ageless rivalry between the Shanghainese vs. the Beijingers.