LYRIC SPEAKER
| Title | LYRIC SPEAKER |
| Product / Service | LYRIC SPEAKER |
| Category | A01. Innovative Technology |
| Entrant | SIX Tokyo, JAPAN |
| Idea Creation | SIX Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Takeshi Nozoe | SIX INC. | Creative Director |
| Nobutaka Hoshi | Hakuhodo i-studio | Technical Director |
| Saqoosha | dot by dot | Technical Director |
| Toshiyuki Hashimoto | aircord | Technical Director |
| Hayato Arakawa | Hakuhodo Products | Producer |
| Naoki Ono | Hakuhodo | Product Designer |
| Ryo Kitabatake | Waw | Motion Designer |
| Kenichi Ogino | Alld. | Motion Designer |
| Naoki Kumamoto | EDP | Motion Designer |
| Takcom | Freelance | Motion Designer |
| Takashi Ohashi | Freelance | Motion Designer |
| Masakazu Tomita | Sync Power | Lyric Data Provider |
| Masataka Goto | AIST | Music Analysis Researcher |
The Campaign
?What's Lyric speaker? Lyric speaker is the next generation of speakers which displays lyrics in sync with the music. When you choose a song on your mobile phone, the lyrics show up on the translucent screen. If it is a mild song like a ballad, the fonts and movements become soft. If it is an energetic song like Rock, they become strong and powerful. Music analysis technologies developed by National Institute of Advanced Industrial Science and Technology (AIST) automatically analyze the song's mood and structure, and the built-in expression engine creates motion graphics to each song that's played. Lyric speaker is the world's first speaker equipped with "Lyric Sync Technology," the technology to automatically visualize the lyrics in a beautiful way.
Creative Execution
This product is designed for IOT era. As soon as a song is played, the speaker will load the lyrics from the database and instantly show the lyrics in real-time. Lyric speaker even analyzes the mood and structure of the song, visualize the lyrics in beautiful motion graphics. This is a real time lyric motion graphics generating technology. We design the software and hardware. We team up with many motion graphic designers and hardware designers. What we created is the speaker, and also the “Lyric Sync Engine”. We will offer this engine as an API for third
Music lovers love it. Many have shown interest in adopting our technology to their service. This product was awarded on Best Bootstrap Company in South bySouthwest Interactive Festival’s SXSW Accelerator competition 2015. Pre-order have started on June 2016. In our vision, Lyric sync engine will allow the artist to create the next generation songs featuring lyrics. So bland new lyric culture will be born with mutual influence between the engine and artist. Our project is rated by media and investors. Our agency are chosen as the Best Boot strap company by SXSW accelerators. This speaker innovate the music experience by just ear to whole sense experience. Lyric speaker.
This is the world fist lyrical experience IoT speaker ,Lyric Speaker, a innovation to enrich music listening experience for digital era. This is not only technology invention. This innovation can be a innovation to sing out new music world. So I think this is suit for something cultural event like spikes.