M.W.
| Title | M.W. |
| Brand | YKK AP |
| Product / Service | YKK AP |
| Category | A02. Creative Innovation |
| Entrant | PARTY Tokyo, JAPAN |
| Idea Creation | PARTY Tokyo, JAPAN |
| PR | PARTY Tokyo, JAPAN |
| Production | BIRDMAN Tokyo, JAPAN |
| Production 2 | TASKO INC. Tokyo, JAPAN |
| Production 3 | GEEK PICTURES Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | PARTY | Creative Director |
| Shigeyoshi Hayashi | PARTY | Technical Director |
| Chihiro Konno | PARTY | Art Director + Designer |
| Hisayoshi Hayashi | PARTY | Programmer |
| Takashi Kibe | PARTY | Real Experience Producer |
| Keita Ichiba | PARTY | Digital Artisan |
| Kimihiro Takano | PARTY | Producer |
| Hironori Onozaki | PARTY | Account Director |
| Yukio Hashiguchi | Dentsu | Copywriter |
| Roy Ryo Tsukiji | BIRDMAN | Creative Director |
| Takeru Kobayashi | BIRDMAN | Technical Director |
| Ikumi Suzuki | BIRDMAN | Director |
| Tamio Hayashi | TASKO inc. | Mechanical Creator |
| Masato Sato | GEEK PICTURES INC. | Film Producer |
| Shunsuke Kishimoto | GEEK PICTURES INC. | Film Production Manager |
| Jun Tamukai | KLAXX DESIGN | Film Director |
| Yoshifumi Sadahara | MARK INC. | CG Producer |
| Sohei Saito | MARK INC. | CG Director |
| Katsuya Yamada | aiin CO.LTD | Music Producer |
| Naoki Kumamoto | EDP graphic works | Motion Creative Director |
The Campaign
We developed prototypes, and created an exhibition room for people to experience the combinations of module windows at the renewed showroom in Shinagawa, Tokyo.
Creative Execution
M.W. is the abbreviation for MODULE WINDOW or MULT WINDOW. Combinations can be changes freely to achieve all sorts of functions. When family member dynamics change, when you start a new hobby, when you want to take a breather and refresh your mind. Select combinations you like, at anytime you like. Add accessories such as a camera and sensors, as well as functions. The future is as infinite as your ideas. DISPLAY: This window reflects more than scenery, whether, pollen and even TV. Know about the outside by simply glancing at the window. Display a variety of content to suit your mood. “DISPLAY” window entities your plans of outing as well as activities at home. LIGHT: Control sunlight and interior lighting freely. Design the best way to wake up in the morning. Grow your favourite greenery. “LIGHT” window make this new lifestyle possible. AIR : This window reads the air and changes it. Automatically or remotely ventilate or adjust temperature. “AIR” window sets you free from the need to take heed of air.
“The concept Model of Windows 10 years in the Future” attracted considerable media attention. Advertising Value Equivalency: $928,263.98 Without relying on advertising, the YouTube video received 400,000 views. The project was not created for advertising, but ultimately, it is functioning as advertising. Even YKK AP employees are voluntarily visiting the showroom in Shinagawa. “YKK AP Concept Model Project” updated not only windows, but also the way of corporate communication.
No one lives in the same way for decades. But when it comes to windows, once chosen, they usually stay the same. M.W. is the abbreviation for MODULE WINDOW or MULT WINDOW. Combinations can be changes freely to achieve all sorts of functions. When family member dynamics change, when you start a new hobby, when you want to take a breather and refresh your mind.