M.W.

Short List
TitleM.W.
ClientYKK AP
Product / ServiceYKK AP
CategoryA02. Creative Innovation
EntrantPARTY Tokyo, JAPAN
Idea Creation PARTY Tokyo, JAPAN
PR PARTY Tokyo, JAPAN
Production BIRDMAN Tokyo, JAPAN
Production 2 TASKO INC. Tokyo, JAPAN
Production 3 GEEK PICTURES Tokyo, JAPAN

The Campaign

We developed prototypes, and created an exhibition room for people to experience the combinations of module windows at the renewed showroom in Shinagawa, Tokyo.

Creative Execution

M.W. is the abbreviation for MODULE WINDOW or MULT WINDOW. Combinations can be changes freely to achieve all sorts of functions. When family member dynamics change, when you start a new hobby, when you want to take a breather and refresh your mind. Select combinations you like, at anytime you like. Add accessories such as a camera and sensors, as well as functions. The future is as infinite as your ideas. DISPLAY: This window reflects more than scenery, whether, pollen and even TV. Know about the outside by simply glancing at the window. Display a variety of content to suit your mood. “DISPLAY” window entities your plans of outing as well as activities at home. LIGHT: Control sunlight and interior lighting freely. Design the best way to wake up in the morning. Grow your favourite greenery. “LIGHT” window make this new lifestyle possible. AIR : This window reads the air and changes it. Automatically or remotely ventilate or adjust temperature. “AIR” window sets you free from the need to take heed of air.

“The concept Model of Windows 10 years in the Future” attracted considerable media attention. Advertising Value Equivalency: $928,263.98 Without relying on advertising, the YouTube video received 400,000 views. The project was not created for advertising, but ultimately, it is functioning as advertising. Even YKK AP employees are voluntarily visiting the showroom in Shinagawa. “YKK AP Concept Model Project” updated not only windows, but also the way of corporate communication.

No one lives in the same way for decades. But when it comes to windows, once chosen, they usually stay the same. M.W. is the abbreviation for MODULE WINDOW or MULT WINDOW. Combinations can be changes freely to achieve all sorts of functions. When family member dynamics change, when you start a new hobby, when you want to take a breather and refresh your mind.

Credits

Name Company Position
Hiroki Nakamura PARTY Creative Director
Shigeyoshi Hayashi PARTY Technical Director
Chihiro Konno PARTY Art Director + Designer
Hisayoshi Hayashi PARTY Programmer
Takashi Kibe PARTY Real Experience Producer
Keita Ichiba PARTY Digital Artisan
Kimihiro Takano PARTY Producer
Hironori Onozaki PARTY Account Director
Yukio Hashiguchi Dentsu Copywriter
Roy Ryo Tsukiji BIRDMAN Creative Director
Takeru Kobayashi BIRDMAN Technical Director
Ikumi Suzuki BIRDMAN Director
Tamio Hayashi TASKO inc. Mechanical Creator
Masato Sato GEEK PICTURES INC. Film Producer
Shunsuke Kishimoto GEEK PICTURES INC. Film Production Manager
Jun Tamukai KLAXX DESIGN Film Director
Yoshifumi Sadahara MARK INC. CG Producer
Sohei Saito MARK INC. CG Director
Katsuya Yamada aiin CO.LTD Music Producer
Naoki Kumamoto EDP graphic works Motion Creative Director
Links
Supporting Webpage