MOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME

Short List
TitleMOTOREPELLENT: SAVING LIVES ONE RIDE AT A TIME
ClientDUANG PRATEEP FOUNDATION
Product / ServiceMOTOREPELLENT
CategoryA02. Creative Innovation
EntrantBBDO BANGKOK, THAILAND
Idea Creation BBDO BANGKOK, THAILAND
Production MEOUR Bangkok, THAILAND

The Campaign

We wanted to find a way to reach every corner of the slums, so we looked at another slum infestation ... motorcycles. Because just like mosquitos, they are everywhere! Motorcycles are the slum residents primary mode of transportation, and they are small enough to navigate through the small alleyways of the slum communities. With or without the MotoRepellent filter, motorcycles drive though the slums all day, every day. So we wanted to make something good out it. MotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle’s exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure. As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment.

Creative Execution

MotoRepellent is a light-weight, mobile device filled with non-flammable fiberglass threads and non-toxic mosquito repelling oil and is attached to the end of a motorcycle’s exhaust pipe. Its compact cylindrical design visually integrates with the existing exhaust components and enables the exhaust to easily flow out of the exhaust system, uninterrupted. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure. As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment.

MotoRepellent is durable and reusable, so all devices given are still in use. As this was a local CSR activity with very low budget, the initial campaign focused on a slum community that had a very large, dense population (apx 87k+) residents. However, given the resources, the scalability of MotoRepellent is promising. After the launch of MotoRepellent, the Duang Prateep Foundation has received an out-pouring of injuries (both local and international, with regards to the MotoRepellent filter as well as to their general charitable activities - further raising awareness of the slum community needs. According to the foundation, they have never received so many calls/inquiries since they were founded nearly 4 decades ago Aside from that, the campaign generated an estimated US $250,000+ in free media and PR, reaching around the globe and with its initial launch 87,500+ people within the slum communities were protected, covering more than 2,125 sqm.

MotoRepellent is an example of a unique solution to a very real-world problem... mosquitos. It pairs existing technologies and their functions to create a new, creative approach to mosquito-borne illness prevention, and does it with a very approachable, simple-tech implementation relevant to the intended audience.

Credits

Name Company Position
Suthisak Sucharittanonta BBDO Bangkok Chief Creative Officer
Chalit Manuyakorn BBDO Bangkok Executive Creative Director
Peter Oh BBDO Bangkok Creative Group Head
Sithum Walter BBDO Bangkok Art Director
Sangvian Suwan BBDO Bangkok Designer
Wachira Ampornpachra BBDO Bangkok Account Manager
Jirapan Vasanabunsongserm BBDO Bangkok Agency Producer
Nanthana Kumpiranont BBDO Bangkok Traffic Co-ordinator
Predashanok Isarangura Na-Ayuthya BBDO Bangkok Other Credits
Kasemparn Jujindalert Meour Production Co., Ltd Director
Teewin Varapaskul Meour Production Co., Ltd Director