|Product / Service||HEALTHY WIFI|
|Category||D01. Health & Wellness: Corporate Image & Communication|
|Entrant||MULLENLOWE CHINA Shanghai, CHINA|
|Idea Creation||MULLENLOWE CHINA Shanghai, CHINA|
|Juan Zhang||MullenLowe China||Associate Creative Director|
|Joey Mok||MullenLowe China||Executive Producer|
|Eddie Wong||MullenLowe China||Chief Creative Officer|
|Marx Zhu||MullenLowe China||Group Creative Director|
|Tian Tian||MullenLowe China||Senior Art Director|
|Pencil Xu||MullenLowe China||Art Director|
|Justin Du||MullenLowe China||Associate Creative Director|
|Berry Zhang||MullenLowe China||Digital Engineer|
|William Huen||Gwantsi||Director of International Department|
|Eric Shao||Gwantsi||Film Director|
|Hao Wu||China Telecom||Marketing Manager|
|Chanchan Zheng||MullenLowe China||Copywriter|
|Qiong Li||MullenLowe China||Copywriter|
HEALTHY WIFI is an intuitive WIFI designed to correct posture when using smart phones. By connecting to HEALTHY WIFI, the smart phone will only work at an angle of 70 to 75 degrees perpendicular to the ground. WIFI will only be connected when the phone is at 70 to 75 degrees. Otherwise WIFI will disconnect automatically.
HEALTHY WIFI was made available at Offices and Public Places such as Shopping Malls, Hotel Lobbies, Restaurants, Cafes, Subways, and Train Stations across 13 cities in China.
The result within the first month is that 24.9% of users who have tried HEALTHY WIFI are continuing to use it. A reassuring fact that HEALTHY WIFI could help to correct their bad posture when using smart phones.
Bad posture when using smart phones causes neck, shoulder and back pain. According to findings from a CCTV experiment on smart phone usage, the harm of bending the neck at 45 degrees or lower is like having 2 watermelons hanging by the neck. How do we get people to develop a healthy habit of using smart phones? As people are constantly searching for WIFI, this is where we start.