JANE & JANE

TitleJANE & JANE
ClientCANCER RESEARCH MALAYSIA
Product / ServicePSA
CategoryB01. Education & Awareness (incl. Fundraising and Advocacy)
EntrantM&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA

Brief Explanation

Two women who go by the same name are inseperable. We hear one of them on the left speaker and the other on the right speaker. They tell us how they have spent their lives together, from living in the same house, going to the same school, wearing the same clothes, to even experiencing the same emotions at the same time. But when one of them becomes sick, the other doesn’t. And when she thinks she won’t recover, the other doesn’t give up hope for her. We realise it’s a story of two breasts, and when one of them gets affected, the other doesn’t let it give in to the disease, as early detection saves 9 out of 10 women.

Credits

Name Company Position
Evelynn Tan M&C Saatchi Executive Producer
Phoenix Tham M&C Saatchi Agency Producer
Two AM Music Studios Two AM Music Studios Music
Theresa Arthur M&C Saatchi Account Director
Marzuki Maani M&C Saatchi Executive Creative Director
Ramanjit Singh Gulati M&C Saatchi Creative Director
Farrah Harith M&C Saatchi Account Director