Title | JANE & JANE |
Brand | CANCER RESEARCH MALAYSIA |
Product / Service | PSA |
Category | B01. Education & Awareness (incl. Fundraising and Advocacy) |
Entrant | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
Idea Creation | M&C SAATCHI MALAYSIA Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Evelynn Tan | M&C Saatchi | Executive Producer |
Phoenix Tham | M&C Saatchi | Agency Producer |
Two AM Music Studios | Two AM Music Studios | Music |
Theresa Arthur | M&C Saatchi | Account Director |
Marzuki Maani | M&C Saatchi | Executive Creative Director |
Ramanjit Singh Gulati | M&C Saatchi | Creative Director |
Farrah Harith | M&C Saatchi | Account Director |
Two women who go by the same name are inseperable. We hear one of them on the left speaker and the other on the right speaker. They tell us how they have spent their lives together, from living in the same house, going to the same school, wearing the same clothes, to even experiencing the same emotions at the same time. But when one of them becomes sick, the other doesn’t. And when she thinks she won’t recover, the other doesn’t give up hope for her. We realise it’s a story of two breasts, and when one of them gets affected, the other doesn’t let it give in to the disease, as early detection saves 9 out of 10 women.