REFUNBILITATION CLINIC

TitleREFUNBILITATION CLINIC
ClientGERIATRIC HEALTH SERVICES FACILITY HITORIZAWA
Product / ServiceREHABILITATION SERVICE
CategoryB02. Clinics, Hospitals, Retail & Facilities
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production TONGULLMAN OSAKA, JAPAN
Production 2 TAIYO KIKAKU Tokyo, JAPAN

The Campaign

We developed 3 fun types of rehabilitation "Refunbilitation Clinic" using digital devices in cooperation with occupational therapists.

Creative Execution

We first launched "Refunbilitation Clinic" on 27/1/2016, at generic health services facility HITORIZAWA. On this day, about 40 people enjoyed the rehabilitation. Second implementation was on 29/2/2016 at the same place, and at this time more than 80 people played, including not only elderly but the staffs who work at the facility. Kounandai Hospital and Heart-warm Clinic are scheduled for the next implementation.

Elderly were engrossed by these methods, and occupational therapists were impressed by this success. It also contributed to increased communication across the entire care facility. "Refunbilitation Clinic" has received accolades from numerous media outlets including Japan's major TV shows, and many hospitals and clinics are currently making plans for its implementation. We were able to change rehabilitation from something undertaken passively into something fun that people want to do on their own.

To maximize elderly's interest, we designed our fun method based on Japan's traditional culture, which are familiar with the elderly. "Ton-Ton Voice Sumo" for improvement in throat function to breathe and swallow food. "Fireworks Toss" for stretching the upper body. "Kotatsu Hockey" for facilitating expansion and contraction exrcise for arms.

Credits

Name Company Position
Tsudou Honda DENTSU INC. Creative Director/Art Director
Tomohiro Sawada DENTSU INC. Creative Director
Atsushi Otaki DENTSU INC. Copy Writer/Creative Technologist/Planner
Kyosuke Fukuoka DENTSU INC. Copy Writer/Planner
Emi Kaminaga DENTSU EAST JAPAN INC. Art Director
Toru Suwa DENTSU INC. Planner
Hisashi Tanaka DENTSU INC. Planner
Kodai Horita DENTSU INC. Technical Director
Naoya Kudo DENTSU INC. Planner
Yuta Takeuchi DENTSU INC. Technical Director
Hiroyuki Mizuno Tongullman Inc. Technical Producer
Shota Kugawa Tongullman Inc. Technical Designer
Richard Schembri Tongullman Inc. Technical Engineer
Nobuhiro Kobayashi Tongullman Inc. Technical Director
Katsuya Fujisaki TAIYO KIKAKU co.,ltd. Film Producer
Hirotaka Tochihara TAIYO KIKAKU co.,ltd. Film Producer
Youdai Kita TAIYO KIKAKU co.,ltd. Film Director /Photographer/Editer
Tetsuro Hirano TAIYO KIKAKU co.,ltd. Director of Photographer
Masakazu Ido DENTSU INC. Planner
Kenichi Yoshioka DENTSU INC. Planner
Kenichi Yoshioka DENTSU INC. Planner
Satoshi Yamamoto DENTSU INC. Planner
Naoya Kudo DENTSU INC. Planner
Tomohiro Takahashi Free Lighting Director
Keisuke Nambu TFC Plus corporation Photographer
Ken Nobuhara Free Production Manager
Shouki Tanizawa TAIYO KIKAKU co.,ltd. Production Manager
Tatsuhiko Shibuya DEGITAL GARDEN INC. Editor
Naomi Okuyama DEGITAL GARDEN INC. Editor
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