END THE COVER UP

TitleEND THE COVER UP
ClientGALDERMA
Product / ServiceMIVARSO (UNBRANDED)
CategoryE01. Pharma, Vaccines & Biotech aimed at Healthcare Professionals
EntrantMcCANN HEALTH Sydney, AUSTRALIA
Idea Creation McCANN HEALTH Sydney, AUSTRALIA

Brief Explanation

Within this film we demonstrate that rosacea patients don't need a make up artist to cover their rosacea - they need to see their doctor for an effective rosacea treatment. To do this, we have created a film from stop motion photography - it is of a woman and a make up artist. our eyes trick us to thing the make up artist is putting on make up (heavy make up is one of the things rosacea sufferers do to cover up their skin condition). However, as the film progresses, we see that the action is in reverse and the make up artist is actually removing the make up to reveal the rosacea red skin beneath. Supers tell our hcps that their rosacea patients don't need a make up artist, they need them, the doctor instead.

Credits

Name Company Position
june laffey McCann Health Executive Creative Director
vanessa reynolds McCann Health Copywriter
kate chisnall McCann Health Art Director
linda crofts McCann Health medical writer
ana jebeili-javan McCann Health Account Manager
Stephen Stewart Steve Stewart photograpy Photographer
Links
Website URL