DISCRIMINATION

TitleDISCRIMINATION
ClientGALDERMA
Product / ServiceMIRVASO
CategoryE01. Pharma, Vaccines & Biotech aimed at Healthcare Professionals
EntrantMcCANN HEALTH Sydney, AUSTRALIA
Idea Creation McCANN HEALTH Sydney, AUSTRALIA

Brief Explanation

A real rosacea sufferer speaks about how she has suffered throughout her life because of the colour of the skin. She talks about lack of confidence - finding it hard to get a partner or a job and how life is hard. We created the drama of the piece by blocking out her face into silhouette so you would think she is coloured and the discrimination is racial - until the lights come on and her rosacea is revealed. She then appeals to doctors to end the discrimination. Mirvaso is the answer to the problem - a treatment that can make the rosacea disappear.

Credits

Name Company Position
june laffey McCann Health Executive Creative Director
vanessa reynolds McCann Health Copywriter
kate chisnall McCann Health Art Director
Andrew Goldie Andrew Goldie photography Photographer
linda crofts McCann Health medical writer
ana jebeili-javan McCann Health Account Manager
Links
Website URL