EVERYBODY HEROES

TitleEVERYBODY HEROES
ClientPFIZER
Product / ServiceEPIPEN
CategoryE05. Education & Services aimed at Non-Healthcare Professionals
EntrantONION Tokyo, JAPAN
Idea Creation BEACON/LEO BURNETT Tokyo, JAPAN
PR BEACON/LEO BURNETT Tokyo, JAPAN
Production ONION Tokyo, JAPAN

The Campaign

The idea is to turn people’s mind around under the single-minded idea of "EVERYBODY HEROES.”

Creative Execution

The project was first implemented to an elementary school in Tokyo. It has been approved by Ministry of Education, Culture, Sports, Science and Technology of Japan and the activity has spread to nationwide.

The project has been approved by Ministry of Education, Japan. Implemented in 45 out of 47 prefectures: Expansion rate 95%. Total number of schools that implemented: 403.

The campaign is designed to approach elementary school teachers for them to hold a special educational class about "food allergy" to school kids.

Pfizer created a “Class” and a “Theme Song” that allows children to learn about the complex system of allergy in fun way.

Credits

Name Company Position
Tadashi Inoue Beacon/Leo Burnett Tokhyo Creative Director
Daichi Tanaka Beacon/Leo Burnett Tokhyo Copywriter/Planner
Tomoyasu Kurosaki Beacon/Leo Burnett Tokhyo Art Director
Jon King Beacon/Leo Burnett Tokhyo Executive Creative Director
Tsubasa Kurihara Beacon/Leo Burnett Tokhyo Designer
Natsuko Tatejima Beacon/Leo Burnett Tokhyo Designer
Hitomi Baba Beacon/Leo Burnett Tokhyo Planning Director
Toshiji Kimura Beacon/Leo Burnett Tokhyo Chief Producer
Mikiko Tamura Beacon/Leo Burnett Tokhyo Account Director
Hideyuki Soraoka Beacon/Leo Burnett Tokhyo Account Supervisor
Takayuki Aoki Beacon/Leo Burnett Tokhyo Account Executive
Tatsuro Nakamura Onion.inc Producer
Yuki Honda Onion.inc Production Manager
Takuro Sekiguchi Onion.inc Production Manager
Links
Website URL