DON'T TEAR!

TitleDON'T TEAR!
ClientDIABETES ASSOCIATION OF SRI LANKA
Product/ServiceDIABETES PREVENTION
CategoryB01. Education & Awareness (incl. Fundraising and Advocacy)
EntrantPHOENIX OGILVY & MATHER Colombo, SRI LANKA
Idea Creation PHOENIX OGILVY & MATHER Colombo, SRI LANKA
Media PHOENIX OGILVY & MATHER Colombo, SRI LANKA
PR PHOENIX OGILVY & MATHER Colombo, SRI LANKA
Production PHOENIX OGILVY & MATHER Colombo, SRI LANKA
Contributing BRAND UNION Singapore, SINGAPORE

Brief Explanation

On World Diabetes Day, the Diabetes Association of Sri Lanka tied up with popular cafes in Colombo and replaced their sugar sachets with specially designed ones that spread awareness of the dangerous repercussions of sugar and Diabetes related complications. The sugar sachets were designed as human silhouettes. When people tore along the perforated lines, that ran across the limbs or the eyes, the message printed at the back was loud & clear. - Every year, 2.5 million people living with Diabetes go permanently blind - Every 30 seconds, a leg is amputated due to Diabetes

Credits

Name Company Position
Team Phoenix Ogilvy, Colombo Phoenix Ogilvy creative agency
Team Brand Union, Singapore Brand Union, Singapore Designer
Dan Ellis Brand Union, Singapore Regional Creative Director
Kavinda Wickramarachchi Phoenix Ogilvy Art Director
Tanya Ponomareva freelance digital consultant
Ken Vicera Kaneko freelance Illustrator
Lakruwan Vithanage X10 Productions Director
Ruchi Sharma Phoenix O&M (Pvt) Ltd. Group Chief Creative Officer