SCOTT'S ORIGIN

TitleSCOTT'S ORIGIN
ClientGSK
Product/ServiceSCOTT’S EMULSION
CategoryA04. Nutraceuticals
EntrantMcCANN HEALTH Singapore, SINGAPORE
Idea Creation McCANN HEALTH Singapore, SINGAPORE
Production McCANN HEALTH Singapore, SINGAPORE
Production 2 SEMICOLON Singapore, SINGAPORE

Brief Explanation

The film opens on the Scott’s logo. The voice prompts the viewer with a question about “why do over 1million people takes Scott’s Emulsion everyday”. Meanwhile the flat logo springs to life revealing beautifully crafted illustrations that gracefully move to the sounds. The viewer then travels back in time to when Scott’s was first “discovered”. The viewer then learns about how Scott’s was used by fishing communities until refined into a format that we know today. The camera then changes to show the passage of time represented via the various print ads over time – the viewer is now in modern day. We see the animated “Scott’s emulsification machine” that transforms the raw fish oil into the great tasting goodness that we have come to know Scott’s for today. The benefits are showcased via an animated child and we end on our hero Scott’s product.

Credits

Name Company Position
John Scott McCann Health Creative Director
Sean Riley McCann Health Executive Creative Director
Louise Hewitt McCann Health Copy Writer
Daniel Lee Semicolon Creative Partner
Links
Video URL