YOUR TOUCH IS ENOUGH, MOM

TitleYOUR TOUCH IS ENOUGH, MOM
ClientJOHNSON & JOHNSON PHILIPPINES
Product / ServiceJOHNSON'S BABY
CategoryA05. Other Products
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Idea Creation BBDO GUERRERO Makati City, THE PHILIPPINES
Production STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES

Brief Explanation

We see the every day life of a typical mom. However, she seems to be ignoring the cries of her child. But when the mom finally realizes her son needs her, she immediately rushes to comfort her child. Only then do we realize that the mother is actually deaf. So she expresses her love through touch. We end with the child cupping the mom’s face, reciprocating her affection.

Credits

Name Company Position
Stephan Domingo BBDO GUERRERO Copywriter
Ethel Dino-Datario BBDO GUERRERO Group Account Director
Cj Roque BBDO GUERRERO Head of Accounts
Debbie Ildefonso BBDO GUERRERO Senior Account Manager
Jheric Delos Angeles BBDO GUERRERO Digital Account Director
Ethel Sanchez BBDO GUERRERO Deputy Head of Planning
Natalie Ang BBDO GUERRERO Strategic Planner
Chris Martinez Straight Shooters Director
David Guerrero BBDO Guerrero Creative Chairman
Dale Lopez BBDO Guerrero Executive Creative Director
Roshan Nandwani BBDO Guerrero Head of Digital
Lizther Castaneda BBDO GUERRERO Associate Creative Director
Georgina Angsanto BBDO GUERRERO] Creative Director
Ino Magno Just Add Water Producer
Links
Video URL