Title | ELLIE |
Brand | JANSSEN |
Product / Service | REMICADE |
Category | E01. Pharma, Vaccines & Biotech aimed at Healthcare Professionals |
Entrant | McCANN HEALTH Sydney, AUSTRALIA |
Idea Creation | McCANN HEALTH Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
june laffey | McCann Health | Executive Creative Director |
vanessa reynolds | McCann Health | Copywriter |
chrissy waller | McCann Health | Snr Art Director |
svetha sanka | McCann Health | medical writer |
vanessa fleet | mccann health | Account Manager |
toby burrows | the kitchen | Photographer |
Within the film we marry still shots and footage of Ellie - a corporate high flyer, a musician, a thinker and most importantly a Remicade patient. We show through the film and the many things that she is - that she is not just a one dimensional patient and she refuses to be defined by her disease. Her inspirational quote tells us she is determined to have the freedom to live life her way. We show her support for Remicade too by one important quote. In this film we are able to see that she is a person with a life first and foremost who just happens to have IBS - and that is one part of her life. It doesn't define her. Similarly, Remicade is not just a treatment - but is all that surrounds that treatment. Again these ancillary services were bought out at the conference stand.