ELLIE

TitleELLIE
ClientJANSSEN
Product / ServiceREMICADE
CategoryE01. Pharma, Vaccines & Biotech aimed at Healthcare Professionals
EntrantMcCANN HEALTH Sydney, AUSTRALIA
Idea Creation McCANN HEALTH Sydney, AUSTRALIA

Brief Explanation

Within the film we marry still shots and footage of Ellie - a corporate high flyer, a musician, a thinker and most importantly a Remicade patient. We show through the film and the many things that she is - that she is not just a one dimensional patient and she refuses to be defined by her disease. Her inspirational quote tells us she is determined to have the freedom to live life her way. We show her support for Remicade too by one important quote. In this film we are able to see that she is a person with a life first and foremost who just happens to have IBS - and that is one part of her life. It doesn't define her. Similarly, Remicade is not just a treatment - but is all that surrounds that treatment. Again these ancillary services were bought out at the conference stand.

Credits

Name Company Position
june laffey McCann Health Executive Creative Director
vanessa reynolds McCann Health Copywriter
chrissy waller McCann Health Snr Art Director
svetha sanka McCann Health medical writer
vanessa fleet mccann health Account Manager
toby burrows the kitchen Photographer