| Title | ALL FOR THAT FIRST HELLO |
| Brand | BAYER |
| Product / Service | OTC MEDICATION |
| Category | A04. Nutraceuticals |
| Entrant | J. WALTER THOMPSON Shanghai, CHINA |
| Idea Creation | J. WALTER THOMPSON Shanghai, CHINA |
| Production | GWANTSI Shanghai, CHINA |
| Production 2 | MIX STUDIO Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Henry & Ssong | Gwantsi | Director |
| Elaine Pang | Gwantsi | Producer |
| Paul Lan | Gwantsi | Editor |
| Brian Lee | Gwantsi | Editor |
| Mego Lin | Gwantsi | Cameraman |
| Chiara Capitanio | J. Walter Thompson Shanghai | Business Director |
| Joanna Zhao | J. Walter Thompson Shanghai | Senior Account Director |
| Echo Zhang | J. Walter Thompson Shanghai | Account Manager |
| Beni Bao | J. Walter Thompson Shanghai | Senior Account Executive |
| Brian Ng | J. Walter Thompson Shanghai | Head of Planning |
| Violet Zhao | J. Walter Thompson Shanghai | Planner |
| Gavin Lum | J. Walter Thompson Shanghai | Digital Director |
| Shang Da | J. Walter Thompson Shanghai | Social Media Manager |
| Valentine Hsia | J. Walter Thompson Shanghai | Social Media Manager |
| Gomi Gao | J. Walter Thompson Shanghai | Social Writer |
| Reus Hu | J. Walter Thompson Shanghai | Social Writer |
| Dora Zhou | J. Walter Thompson Shanghai | Producer |
| Andy Loo | Always (Shanghai) Marketing Services Co., Ltd | Digital Director |
| Deepwhite | Gwantsi | Composer |
| Norman Tan | J. Walter Thompson Shanghai | Chief Creative Officer |
| Mankit Auyeung | J. Walter Thompson Shanghai | Group Creative Director |
| Justin Leung | J. Walter Thompson Shanghai | Associate Creative Director |
| Anna Yang | J. Walter Thompson Shanghai | Associate Art Director |
| Selwyn Low | J. Walter Thompson Shanghai | Associate Creative Director |
| Hsien Chao | J. Walter Thompson Shanghai | Copywriter |
| Sean Tang | J. Walter Thompson Shanghai | Senior Designer |
| Connie Chua | J. Walter Thompson Shanghai | Head of Production |
| Joe Li | / | Producer |
In China, expecting fathers are not allowed into ultrasound rooms. This reality makes it hard for Chinese fathers to feel involved in the pregnancy, inadvertently creating an emotional distance between them and their wives. So much so, this has been accepted as a way of life. All for That First Hello is a film that documents how Elevit created a wearable device that gave three fathers-to-be an experience they have been missing out. Shaped like a detachable pocket, this device recreates the pulsating sensation of their unborn babies’ heartbeats via ultrasound data. With their wives by their side, the fathers experienced their baby’s heartbeat against their chest. Immediately it dawned on them that this was the first time they felt so close to their babies, overwhelming them with joy.