Brief Explanation

1 in 10 Indian children have ADHD but diagnosis is missed since the symptoms are often overlooked. We realised that several fairytale characters show symptoms of ADHD–we just needed to point them out. But we didn’t create new films or storybooks. Instead, we created a cost-effective, scalable new medium: ADHD Symptom Stamps. 30 one-dollar books were selected and transformed into ADHD fairytales with simple rubber stamps. The hare teased the tortoise? We stamped “Verbal Aggression”. He fell asleep? That’s “Lack of Focus”. Each book received 4-5 such stamps. A small-scale solution – mini-libraries, were created in paediatrician waiting rooms where parents could entertain children during the long waiting periods. The last page of each book explained ADHD, listing key symptoms and ending with a nudge to the doctor. The activity was piloted in 100 clinics–with 1,000 likely ADHD patients being identified monthly–and is now being scaled up to 10,000 clinics.