| Title | WHAT THE COUGH? |
| Brand | FORTUNE PHARMACAL |
| Product / Service | DECAUGH & EXCAUGH SERIES |
| Category | A01. OTC Oral Medicines |
| Entrant | KYMECHOW COMMUNICATIONS Hong Kong, HONG KONG |
| Idea Creation | KYMECHOW COMMUNICATIONS Hong Kong, HONG KONG |
| Production | WOWWOWTANK Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Chris Kyme | Kymechow | Chief Executive Officer |
| Grey Lai | Kymechow | Senior Art Director |
| Cedric Cheung | Kymechow | Designer |
In the film, we see the inside of different people’s mouths. In each case, animated symbols pop up to represent the different types of coughs that can affect people. The message is that Fortune has remedies for every type of cough.