Title | HOSPITAL-TY |
Brand | MIHARA MEMORIAL HOSPITAL |
Product / Service | MIHARA MEMORIAL HOSPITAL |
Category | D01. Health & Wellness: Corporate Image & Communication |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media | DENTSU INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Motohumi Kanesaka | dentsu | Communication Planner |
Tsubasa Adachi | dentsu | Art Director |
Yukio Hashiguchi | dentsu | Copywriter |
Koyu Numata | dentsu | Copywriter |
Yui Takashima | dentsu | Art Director |
Kota Mogami | dentsu | Account Executive |
Naoki Fukushima | flag Co.,Ltd | Producer |
Yoshimasa Suguro | flag Co.,Ltd | Director |
Ippei Tsuchida | flag Co.,Ltd | CG Designer |
Noboru Harashima | mooncraft | Cameraman |
Karen Haedrich | Free Wave | Narrator |
Kosuke Okada | Ray Corporation | Contents Director |
Emi Nagashima | Ray Corporation | Contents Assistant Director |
Masato Nagumo | dentsu | Planner |
Naoto Yamada | DENTSU TEC | Producer |
We’ve started HOSPITAL-TY. It’s the project to change hospitals with more fun and hospitality.
3 initiatives were implemented at Mihara Memorial Hospital: 1) Dr. High Five, a digital doctor with a fingerprint recognition device linked to the hospital database able to make simple diagnoses and conversation. 2) Dr. Sanitizer, which dispenses sanitizer and encouraging “words of wisdom.”. 3) Dr. BLANKET, a lap table covered with puzzles that stimulates the minds of waiting patients. 3) Dr. BLANKET, a lap table covered with puzzles that stimulates the minds of waiting patients.
NHK, the public broadcaster featured HOSPITAL-TY in the news show as “The key solution to control medical costs in a super ageing society like Japan.” Now MIHARA MEMORIAL HOSPITAL is gathering data to probe HOSPITAL-TY helped patients’ recovery. It plans to write a scientific paper as wel.
Hospitals are considered places where patients follow doctors’ orders. Through this project, we’ve made hospitals fun with hospitality and directly encouraged patients to take healthy actions themselves.
Usually patients are forced follow doctors’ order at hospitals. Instead, we encouraged them to take healthy actions themselves.