HOSPITAL-TY

TitleHOSPITAL-TY
ClientMIHARA MEMORIAL HOSPITAL
Product / ServiceMIHARA MEMORIAL HOSPITAL
CategoryB02. Clinics, Hospitals, Retail & Facilities
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media DENTSU INC. Tokyo, JAPAN

The Campaign

We’ve started HOSPITAL-TY. It’s the project to change hospitals with more fun and hospitality.

Creative Execution

3 initiatives were implemented at Mihara Memorial Hospital: 1) Dr. High Five, a digital doctor with a fingerprint recognition device linked to the hospital database able to make simple diagnoses and conversation. 2) Dr. Sanitizer, which dispenses sanitizer and encouraging “words of wisdom.”. 3) Dr. BLANKET, a lap table covered with puzzles that stimulates the minds of waiting patients. 3) Dr. BLANKET, a lap table covered with puzzles that stimulates the minds of waiting patients.

NHK, the public broadcaster featured HOSPITAL-TY in the news show as “The key solution to control medical costs in a super ageing society like Japan.” Now MIHARA MEMORIAL HOSPITAL is gathering data to probe HOSPITAL-TY helped patients’ recovery. It plans to write a scientific paper as wel.

Hospitals are considered places where patients follow doctors’ orders. Through this project, we’ve made hospitals fun with hospitality and directly encouraged patients to take healthy actions themselves.

Usually patients are forced follow doctors’ order at hospitals. Instead, we encouraged them to take healthy actions themselves.

Credits

Name Company Position
Motohumi Kanesaka dentsu Communication Planner
Tsubasa Adachi dentsu Art Director
Yukio Hashiguchi dentsu Copywriter
Koyu Numata dentsu Copywriter
Yui Takashima dentsu Art Director
Kota Mogami dentsu Account Executive
Naoki Fukushima flag Co.,Ltd Producer
Yoshimasa Suguro flag Co.,Ltd Director
Ippei Tsuchida flag Co.,Ltd CG Designer
Noboru Harashima mooncraft Cameraman
Karen Haedrich Free Wave Narrator
Kosuke Okada Ray Corporation Contents Director
Emi Nagashima Ray Corporation Contents Assistant Director
Masato Nagumo dentsu Planner
Naoto Yamada DENTSU TEC Producer