SOS RUNNING MAN

Silver Spike
TitleSOS RUNNING MAN
ClientSIGMU SECOM
Product / ServiceSIGMU AED (AUTOMATED EXTERNAL DEFIBRILLATOR)
CategoryB01. Education & Awareness (incl. Fundraising and Advocacy)
EntrantINSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Idea Creation INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Production INNOVATION FILMS Tapei City, CHINESE TAIPEI

Brief Explanation

AED is considered as a low relevancy and non- non motivational device in Taiwan. They are only required to be equipped in public places. However, according to client, SIGMU’s research, There are over 80% cardiac arrest’s victims occurred at home. There are only 5 minutes of “golden time” to save lives. Therefore our communication strategy is create the needs for people to allocated in their community. We invited several record holders, filmed testimonial with these fastest Taiwanese runner and the virtual victims to create the fear and remind the needs.

Credits

Name Company Position
Peggy Hsieh Inspire Advertising Executive Creative Director
Joni Chou Inspire Advertising Associate Creative Director
SHEN,YI-QUAN Innvate Films Director
Kimmy Liao Innvate Films Producer
Edward Tai Inspire Advertising Account Director
Daphne Yu Inspire Advertising Account Director
Tony Chang Inspire Advertising Account Director
Phoenix Yu Inspire Advertising Account Executive
Slash Yin Inspire Advertising Associate Creative Director
Frances Chen Inspire Advertising Account Executive
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