FORWARD THE CURE

Short List
TitleFORWARD THE CURE
ClientUHMPANG HOSPITAL FOUNDATION
Product/ServiceUHMPANG HOSPITAL FOUNDATION
CategoryE05. Education & Services aimed at Non-Healthcare Professionals
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Contributing UHMPANG HOSPITAL FOUNDATION Tak, THAILAND

The Campaign

“Forward the Cure” project designed medicine envelope for hospital patients and pharmacy’s customers that can be delivered back to Umpang hospital. The hospital, then, pass these meds on to its insufficient patients in need. The medicine envelope itself promoted our campaign to potential medicine donors. It makes medicine donation a much easier thing to do and generates a far more efficient way to recruit free meds for insufficient patients in need.

Creative Execution

We created the “Forward the Cure” project, which began with a simple idea of forwarding unused medications to those in need. Started with the “Cure pack” which invites people to pass on their left over meds back to any hospitals or pharmacies that participate in the program.

The medicine has already helped over 25,000 insufficient patients.

“Forward the Cure” project designed medicine envelope for hospital patients and pharmacy’s customers that can be delivered back to Umpang hospital. The hospital, then, pass these meds on to its insufficient patients in need. The medicine envelope itself promoted our campaign to potential medicine donors. It makes medicine donation a much easier thing to do and generates a far more efficient way to recruit free meds for insufficient patients in need.

Uhmpang hospital, a poorly funded public hospital, is having a difficult time providing free medicines to its patients. Asking for a donation seems to be merely a short-term solution. We needed a sustaining platform idea to recruit free medicines from as many donors as possible. So we needed to come up with an easiest solution for people to send us their unused meds.

Credits

Name Company Position
Skon Khanawuthikarn The Leo Burnett Group Thailand Creative Group Head
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Chanyutt Boonyagate The Leo Burnett Group Thailand Executive Creative Director
Skon Khanawuthikarn The Leo Burnett Group Thailand Creative Group Head
Jakkaphong Kirdtongkum The Leo Burnett Group Thailand Copywriter
Panjaporn Kruapanichwong The Leo Burnett Group Thailand Account Director
Thanyaporn Teeraprapha The Leo Burnett Group Thailand Group Account Director
Thawisawakorn Seangkaharat The Leo Burnett Group Thailand Editor
Thanakorn Leeramass The Leo Burnett Group Thailand Editor