|Brand||THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND|
|Product / Service||TOUCHABLE INK|
|Category||D01. Health & Wellness: Corporate Image & Communication|
|Entrant||J. WALTER THOMPSON BANGKOK, THAILAND|
|Idea Creation||J. WALTER THOMPSON BANGKOK, THAILAND|
|PR||J. WALTER THOMPSON BANGKOK, THAILAND|
|Production||THE FILM FACTORY Bangkok, THAILAND|
|Matt Eastwood||J.Walter Thompson New York||Global Chief Creative Officer|
|Lo Sheung Yan||J.Walter Thompson Shanghai||Chairman, APAC Creative Council|
|Satit Jantawiwat||J.Walter Thompson Bangkok||Chief Creative Officer|
|Parattajariya Jalayanateja||J.Walter Thompson Bangkok||Managing Director|
|Supachai Toemtechatpong||J.Walter Thompson Bangkok||Creative Director|
|Nopharit Dusadeedumkoeng||J.Walter Thompson Bangkok||Associate Creative Director|
|Charnpanu Suchaxaya||J.Walter Thompson Bangkok||Art Director|
|Hansa Wongsiripitack||J.Walter Thompson Bangkok||SEA Director of Digital|
|Pakrudee Yongsuvimol||J.Walter Thompson Bangkok||Brand Team Leader|
|Bhasit Pattanapan||J.Walter Thompson Bangkok||Group Account Director|
|Ponpat Rachatamutha||J.Walter Thompson Bangkok||Project Manager|
|Prin Thanapisitikul||J.Walter Thompson Bangkok||Communication Planner|
|Pichet Rujivararat||J.Walter Thompson Bangkok||Graphic Designer|
|Ronnatouch Pomee||J.Walter Thompson Bangkok||Digital Technology Manager|
|Jiraporn Channawach||J.Walter Thompson Bangkok||Agency Producer|
|Panrutai Amattayakul||J.Walter Thompson Bangkok||Secretary to CCO|
|Nattianan Vanichchanant||J.Walter Thompson Bangkok||Head of PR|
|Pinjavee Rienmora||J.Walter Thompson Bangkok||PR Executive|
|Pen-ek Ratanaruang||The Film Factory Ltd.||Director|
|Rewat Vorarat||The Film Factory Ltd.||Executive Producer|
|Phuangphaka Rutimanon||The Film Factory Ltd.||Producer|
|Nittaya Tanprasitwat||The Film Factory Ltd.||Editor|
|Chankit Chamnivikaipong||The Film Factory Ltd.||Director of Photography|
|Arthur Lam||The Post Bangkok||Colorist|
|Chattawat Eaumkeb||Wild At Heart Co., Ltd.||Sound Designer|
|Kanin Upanun||Wild At Heart Co., Ltd.||Audio Engineer|
|Amornbhong Methakunvudh||Wild At Heart Co., Ltd.||Music Producer|
|Patthamon Pongchaiprasert||Wild At Heart Co., Ltd.||Music Arranger|
Turn the normal laser printer to be braille-embossed printer and make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink invented exclusively for blind people is the real game changer.
Samsung, the Chemistry professor from Thammasat University and Thailand Association of the Blind are collaborating to research, develop and have come up with innovative solution called “Touchable Ink” by adding embossing powder to the laser printing ink through chemical process. The users just simply replace the Touchable Ink cartridge to the current one, change the selected document to braille font type, print out and heat it with normal household heating devices like microwave or hair dryer. This special link will dilate and give an embossed effect, just like it’s printed out from the braille embosser and allow the blind people to be able to read by their fingers. We are now at the beginning of the journey, working hard is still in progress but we never stop and aim to complete it to give the life opportunity to all blind people.
This is the beginning of the journey to create real and meaningful social impact in order to change lives of more than 285 visually impaired people around the world to be able to live life equally like ordinary people with the ability to read by themselves. This can be happened thanks to the affordable printer equipped by Touchable Ink. With this ability, we do believe that it will increase endless opportunity for them to learn the world and empower them to create the world on their own with their imagination.
In Thailand, the visually impaired have been usually perceived to be incompetent. In fact, they have their own strength and ability to do, learn and create many things by themselves. They just need little help. Touchable Ink unlocks their barrier and frees their visualization to be able to read. This is not just PR message. We do the work and let people talk about it. This will help change how people perceive blindness. Last but not least, this goodwill will also enhance the image of corporate brand.
With our aim to create the sustainable change for visually impaired people to unlock their barrier and free their visualization to be able to read and learn the world by themselves. Samsung, as the leading company in Consumer Electronics & Innovation in the world, what we always do is to make things that can change the better living for people in the society under our belief “Accelerating discoveries and possibilities”.