| Title | INVISIBLE WALL - LAST TIME |
| Brand | CARE LATEX |
| Product / Service | CARE LATEX/CONDOM |
| Category | A03. OTC Products/Devices |
| Entrant | Y&R MALAYSIA Kuala Lumpur, MALAYSIA |
| Idea Creation | Y&R MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Gigi Lee | Y&R Malaysia | Executive Creative Director |
| Emir Shafri | Y&R Malaysia | Creative Director |
| Joshua Tay | Y&R Malaysia | Creative Director |
| Gigi Lee | Y&R Malaysia | Art Director |
| Emir Shafri | Y&R Malaysia | Copywriter |
| Image Rom | - | Photographer |
| TL Tan, Louie Hoo | Y&R Malaysia | Art Buyer |
| Joshua Tay | Y&R Malaysia | Art Director |
| Shireen Ang | Y&R Malaysia | Art Director |
| Lai Wai Yeap | Y&R Malaysia | Art Director |
| Azeril Johari | Y&R Malaysia | Copywriter |
| Joshua Tay | Y&R Malaysia | Designer |
| Shireen Ang | Y&R Malaysia | Designer |
| Lai Wai Yeap | Y&R Malaysia | Designer |
| Joshua Tay | Y&R Malaysia | Illustrator |
| Yew Jun Ken | Y&R Malaysia | Illustrator |
| Lai Wai Yeap | Y&R Malaysia | Typographer |
| Herman Aziz, Michelle Ngu, Ong Soon Keng | Y&R Malaysia | Account Supervisor |
| Tan Wei Xiang | Care Latex Sdn Bhd | Sales Manager |
| Foo Hann Lim | Care Latex Sdn Bhd | Executive Director |
Our poster campaign will demonstrate the benefit of our ultra thin variant. We dramatised its benefit by showing the sperm’s inability to fulfill its purpose in several situations, as an invisible barrier stood in its way. To deliver the idea that our product is hardly noticeable when in use.