| Title | LIFE REPLACES PAIN |
| Brand | GLAXOSMITHKLINE CONSUMER HEALTHCARE |
| Product / Service | PANADOL |
| Category | A01. OTC Oral Medicines |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Idea Creation | GREY GROUP Singapore, SINGAPORE |
| Idea Creation 2 | METHOD STUDIOS Sydney, AUSTRALIA |
| Media | MINDSHARE ASIA PACIFIC Singapore, SINGAPORE |
| Production | METHOD STUDIOS Sydney, AUSTRALIA |
| Contributing | GSK CONSUMER HEALTHCARE Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Konstantin Popovic | Grey Group Singapore | Global Business Director & Executive VP |
| Madeline Woon | Grey Group Singapore | Senior Account Manager |
| Laura Boros | GlaxoSmithKline Consumer Healthcare Pte Ltd | Global Pain Relief Category Head |
| Max Kunzmann | GlaxoSmithKline Consumer Healthcare Pte Ltd | Global Marketing Director Pain Management Category |
| Preety Kumar | Mindshare APAC | Global Lead, Team GSK AMA |
| Delphin Lim | MediaCom Hong Kong | Business Director |
| Till Hohmann | Grey Group Singapore | Executive Creative Director and VP |
| Antonio Bonifacio | Grey Group Singapore | Creative Director |
| Lauren Reilly | Grey Group Singapore | Agency Producer |
| Andrew Shostak | Method Studios | Head of Commercial Asia Pacific |
| Richard Swan | Method Studios | Director |
| Tyrone Estephan/ Johnny Greally | Method Studios | Executive Producer/ Live Action Producer |
| Benjamin Shirley/ Chris Webb | Method Studios | Director Of Photography/ 1st Assistant Director |
| Guy Alexander/ Alistair Smith | Heliguy | Drone Pilots |
| Jialing Danni Zhang/ David Edwards/ Betrand Polvika/ Stefan Litterini/ Ryan Maddox/ Mike James | Method Studios | VFX/ Flame/ Nuke/ 3D/ CG team |
What if we literally allowed viewers to see life from the unique perspective of the world's trusted pain reliever Panadol? Resisting the temptation to science-talk or to feature bland pain moments, this film dramatizes the actual benefit of taking a Panadol product in a never-done before style: life free of pain, at work, at home, at play, with friends and family, in many different places - on a capsule shaped planet Earth. Prompted by a hand taking a Panadol capsule the seamless journey starts: from Australia's beaches to a family lunch in Latin America to a construction site in the Middle East to a symbolic metropolis and finally ending in China. In all scenarios objects in capsule shape reaffirm the iconic design idea: the paddle boards, the lunch table, the blue-print, the football stadium, the floating candles. Indeed: when pain is gone, life takes its place...