Title | HIGH SCHOOL GIRL? |
Brand | SHISEIDO CO., LTD. / SHISEIDO JAPAN CO., LTD. |
Product / Service | SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE) |
Category | A12. Achievement in Production |
Entrant | WATTS OF TOKYO INC., JAPAN |
Idea Creation | SHISEIDO CO., LTD. Tokyo, JAPAN |
Idea Creation 2 | SHISEIDO JAPAN CO., LTD. Tokyo, JAPAN |
Idea Creation 3 | WATTS OF TOKYO INC., JAPAN |
Production | WATTS OF TOKYO INC., JAPAN |
Contributing | THE DIRECTORS GUILD Tokyo, JAPAN |
Contributing 2 | MILD Tokyo, JAPAN |
Contributing 3 | WAX Tokyo, JAPAN |
Contributing 4 | GRANDFUNK INC Tokyo, JAPAN |
Contributing 5 | HR Tokyo, JAPAN |
Contributing 6 | MOLICULE MOCO Kanagawa, JAPAN |
Contributing 7 | SPEC Tokyo, JAPAN |
Contributing 8 | DEFENSE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Koichiro Senda | SHISEIDO JAPAN CO., LTD. | Communication Planner |
Koichi Hanyu | SHISEIDO JAPAN CO., LTD. | Producer |
Aya Usui | SHISEIDO CO., LTD. | Communication Planner |
Momoko Kimura | SHISEIDO CO., LTD. | Producer |
Masato Kosukegawa | SHISEIDO CO., LTD. | Creative Director |
Akira Shima | SHISEIDO CO., LTD. | Copywriter |
Tomoaki Yamura | SHISEIDO CO., LTD. | Web Director |
Ai Nieda | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Mikiya Fujioka | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Nobuko Yamada | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Yoshiyuki Takahashi | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Jun Nakamura | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Joji Taniguchi | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Tomomi Shibusawa | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Yuki Nishimori | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Sachiko Hayashi | SHISEIDO CO., LTD. | Hair & Make Up Artist |
Yoshito Imai | WATTS OF TOKYO INC. | Executive Production Company Producer |
Masahiro Kijima | WATTS OF TOKYO INC. | Production Company Producer |
Hidenori Tsumoto | N/A | Production Manager |
Kenji Nishina | WATTS OF TOKYO INC. | Production Manager |
Koun Noh | WATTS OF TOKYO INC. | Production Manager Assistant |
Wataru Shimo | WATTS OF TOKYO INC. | Production Manager Assistant |
Show Yanagisawa | THE DIRECTORS GUILD | Director |
Jin Ohashi | JIN OHASHI PHOTO OFFICE | Director Of Photography |
Masami Noguchi | N/A | Lighting Director |
Kazuyoshi Tonami | GRANDFUNK INC. | Music Production Producer |
Yukiko Kuribayashi | N/A | Production Designer |
A female teacher is standing alone in a long hallway of a school, the echo of ringing chimes telling us her lesson is about to start. Turning back slowly after giving us a single glance, she opens the door of the classroom, and we walk in together. In the room, there is a group of students, looking at us silently. They seem to be bored, feeling tired and paying little attention to what’ s going to happen. The girls look so natural, each tidily dressed in her uniform. Beautiful yet archly implying something. The one who is reading a book is aware of our approach; she turns her face gently to give us a smile. Then suddenly, we find that the book she is reading hints at the truth behind the entire space... “Did you notice that there was a boy in the room ?”
To complete all the tasks while the camera is on sounds simple, but in reality it was challenging. To achieve this uncut time-lapse, we searched for actual high-school students, conducted a couple of make-up tests and 4 test shootings to simulate the detailed positions of the models and the time we could spare on make-up per model. But in fact, the blueprint of the production was unclear until the final day of shooting. Utilizing a motion-control camera to trace the entire transformation for 7 hours with no interruptions allowed was a huge burden to the hair and makeup team as well as models. We had to revise the process many times as the budget was tight and relatively small for a short film of this length. However, we finally came together and made it happen.