Title Brand Product / Service Entrant Company Location Production Company Location Award
A11 Commercial Public Services
STYLE'20 ANGELICA
NTT DOCOMO
NTT DOCOMO
TUGBOAT Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
STYLE'20 BEBE
NTT DOCOMO
NTT DOCOMO
TUGBOAT Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
STYLE'20 JAHEEL
NTT DOCOMO
NTT DOCOMO
TUGBOAT Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A12 Corporate Image & Sponsorship
PLAYING THE IMPOSSIBLE, FEELS INCREDIBLE.
SONY INTERACTIVE ENTERTAINMENT
PS4
TAIYO KIKAKU Tokyo JAPAN TAIYO KIKAKU Tokyo / KICHI Tokyo JAPAN
STRANGE CREATURES
WASEDA ACADEMY CO.
WASEDA ACADEMY
ASATSU-DK Tokyo JAPAN SICATA Tokyo / ROBOT COMMUNICATIONS Tokyo JAPAN
Bronze
ATM DAD
CCTV.COM
CHARITY/PUBLIC AWARENESS
CHEIL Beijing CHINA FILMPLEXE PRODUCTION HOUSE Beijing CHINA
Short List
RESPECTING DIFFERENCES
JAPAN TOBACCO
JT VISION
AOI PRO Tokyo JAPAN AOI PRO Tokyo JAPAN
A THOUGHT FOR FUTURE DRIVING FROM HYUNDAI MOBIS
HYUNDAI MOBIS
CAR PARTS
INNOCEAN WORLDWIDE Seoul SOUTH KOREA WONDERBOYS Seoul / ADDICT MEDIA FILMS Seoul SOUTH KOREA
THE WAIT
HYUNDAI MOTOR COMPANY
EURO 2016 SPONSORSHIP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
ANTHEM
SAMSUNG
SAMSUNG GALAXY S7
LEO BURNETT SYDNEY AUSTRALIA HUMAN Los Angeles / CARTEL Los Angeles USA
MIKIHOUSE ODE TO JOY 60SEC
MIKI SHOKO CO.
CORPORATE IMAGE
GUNSROCK Tokyo JAPAN GUNSROCK Tokyo JAPAN
A13 Public Health & Safety
UNBORN BABY
CCTV
CCTV
BBH CHINA Shanghai CHINA VOLT Shanghai CHINA
MY SON
CHINA'S CHILD SAFETY EMERGENCY RESPONSE
CHINA'S CHILD SAFETY EMERGENCY RESPONSE
BBH CHINA Shanghai CHINA Gravity Films Shanghai CHINA
Silver
GUILT
MUMBAI TRAFFIC POLICE
PUBLIC HEALTH & SAFETY
FCBULKA Bangalore INDIA FCBULKA Bangalore INDIA
A14 Public Sector & Awareness Messages
IMAGINE
FRIENDS INTERNATIONAL / UNICEF
AWARENESS AGAINST CHILD SEXUAL ABUSE
MULLENLOWE SINGAPORE SINGAPORE BULLET Bangkok THAILAND
STOP IT AT THE START
AUSTRALIAN GOVERNMENT: DEPARTMENT OF SOCIAL SERVICES
NATIONAL PREVENTION CAMPAIGN TO REDUCE VIOLENCE AGAINST WOMEN
BMF ADVERTISING Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Short List
THERE'S NO ONE SOMEONE WON'T MISS
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Short List
"UP."
AUSTRALIAN DEFENCE FORCE RECRUITING
AUSTRALIAN AIR FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
HAIRY NOSE
WILD AID
ENVIRONMENT ORGANLIAZTION
McCANN WORLDGROUP Shanghai CHINA SHANGHAI FORTUNE CREATIVE COMPANY CHINA
A15 Charities & Appeals
CONGRATULATIONS
HONG KONG SHARK FOUNDATION / WILD AID
HONG KONG SHARK FOUNDATION / WILD AID
OGILVY & MATHER GROUP HONG KONG HONG KONG TREACLE Hong Kong HONG KONG
Silver
45 KG
A.P. HONDA
A.P. HONDA BLOOD DONATION
DENTSU ONE Bangkok THAILAND SUNSHINE ETC Bangkok THAILAND
Bronze
"NEVER WALK ALONE"
DANCHURCHAID (DCA)
DCA MINE ACTION
GREY GROUP Singapore SINGAPORE GREAT GUNS London / CUTTERS Tokyo UNITED KINGDOM / JAPAN
Gold
B01 Fast Moving Consumer Goods
TABLE TENNIS BY FACE
TOFU-MORITAYA CORPORATION
TOFU NO MORITAYA FACE PACK
I&S BBDO Tokyo JAPAN
GAVOTTE
CARAN D'ACHE JAPAN
CARAN D'ACHE
I&S BBDO Tokyo JAPAN
THE NUTCRACKER
CARAN D'ACHE JAPAN
CARAN D'ACHE
I&S BBDO Tokyo JAPAN
TURKISH MARCH
CARAN D'ACHE JAPAN
CARAN D'ACHE
I&S BBDO Tokyo JAPAN
ANMUM & DAD - JACKAL
FONTERRA BRANDS (SINGAPORE)
ANMUM
BBDO ASIA Singapore SINGAPORE THE MAKERS Singapore SINGAPORE
ANMUM & DAD - PENGUIN
FONTERRA BRANDS (SINGAPORE)
ANMUM
BBDO ASIA Singapore SINGAPORE THE MAKERS Singapore SINGAPORE
ANMUM & DAD - RHEA
FONTERRA BRANDS (SINGAPORE)
ANMUM
BBDO ASIA Singapore SINGAPORE THE MAKERS Singapore SINGAPORE
SK-II TAP TAP MOTHER`S DAY
PROCTER & GAMBLE
SK-II
GEEK PICTURES Tokyo JAPAN GEEK PICTURES Tokyo JAPAN
LOVE DRAWING
MSH
LOVE LINER
BASE Tokyo JAPAN PLATON Tokyo JAPAN
DJ DRAGON
PROCTER & GAMBLE
ORAL-B
C3 FILM Tokyo JAPAN C3 FILM Tokyo JAPAN
DESIGN
PROCTER & GAMBLE
ORAL-B
C3 FILM Tokyo JAPAN C3 FILM Tokyo JAPAN
MA-KE-RU-NA.
L'ORÉAL (THAILAND)
L'ORÉAL MEN EXPERT
TBWA\THAILAND Bangkok THAILAND SHORYUKEN PRODUCTION Bangkok THAILAND
ERASE DIFFERENCES
UNILEVER (OMO)
OMO WASHING DETERGENT
MULLENLOWE SINGAPORE SINGAPORE RAPID FILMS Sydney AUSTRALIA
HYPER KICK LADY
JOHNSON COMPANY
KWI REFRESH SPRAY
I&S BBDO Tokyo JAPAN
Short List
MOM, YOU’RE BEAUTIFUL
UNILEVER
DOVE
SAPIENTNITRO Shanghai CHINA
COUNTDOWN
EZAKI GLICO CO.
GABA CHOCOLATE
HARAJUKU SUN-AD CO. Tokyo JAPAN HARAJUKU SUN-AD CO. Tokyo JAPAN
MY IMPERFECT MOM
UNI-PRESIDENT ENTERPRISES CORPORATION
REISUI MILK
DENTSU ONE Taipei City CHINESE TAIPEI BOKU FILMS Taipei CHINESE TAIPEI
LITTLE MOM OLD DAUGHTER
UNI-PRESIDENT ENTERPRISES CORPORATION
REISUI MILK
DENTSU ONE Taipei City CHINESE TAIPEI BOKU FILMS Taipei CHINESE TAIPEI
MOTHERS & DAUGHTERS: MEMORIES OF LOVING HAIR CARE
UNILEVER
DOVE
ASATSU-DK Tokyo JAPAN ASATSU-DK Tokyo JAPAN
MENTOS WALL BREAKER
KRACIE FOODS
MENTOS BRAND
HAT Tokyo JAPAN HAT Tokyo JAPAN
RED DEVILS PRANK
NISSIN FOODS HOLDINGS CO.
CUP NOODLE
DENTSU INC. Tokyo JAPAN THE GOOD FILM COMPANY London UNITED KINGDOM
STIRRING IN LOVE
NESTLÉ
NESCAFE
OGILVY & MATHER BEIJING CHINA
LIP RESCUE
O.P. NATURAL PRODUCTS CO.
ORIENTAL PRINCESS
J. WALTER THOMPSON BANGKOK THAILAND THE FILM FACTORY Bangkok THAILAND
Silver
THE GOOD EXPERIMENT
UNILEVER
BREEZE
DENTSU JAYME SYFU Makati City THE PHILIPPINES STRAIGHT SHOOTERS MEDIA Makati City THE PHILIPPINES
HEARTS ALIGNED
PEDIGREE PETCARE
PEDIGREE
CLEMENGER BBDO MELBOURNE AUSTRALIA FINCH Melbourne AUSTRALIA
Short List
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
BARRY OGDEN
UNILIVER
REXONA
J. WALTER THOMPSON Sydney AUSTRALIA PLAZA FILMS Sydney AUSTRALIA
THE BREAK-UP
PATAYA FOOD INDUSTRIES
NAUTILUS TUNA SPREAD
GREYnJ UNITED Bangkok THAILAND HUB HO HIN BANGKOK THAILAND