Title | ANMUM & DAD - JACKAL |
Brand | FONTERRA BRANDS (SINGAPORE) |
Product / Service | ANMUM |
Category | B01. Fast Moving Consumer Goods |
Entrant | BBDO ASIA Singapore, SINGAPORE |
Idea Creation | BBDO ASIA Singapore, SINGAPORE |
Production | THE MAKERS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Primus Nair | BBDO Singapore Pte Ltd | Executive Creative Director |
Jennyson Rosero | BBDO Singapore Pte Ltd | Visualiser |
Mindy Yap | BBDO Singapore Pte Ltd | Planning Director |
Mark Ibaviosa | BBDO Singapore Pte Ltd | Senior Copywriter |
Elysia Lim | BBDO Singapore Pte Ltd | Art Director |
Allison Tang | BBDO Singapore Pte Ltd | Account Director |
Fenny Kor | BBDO Singapore Pte Ltd | Account Executive |
Jackie They | BBDO Singapore Pte Ltd | Head of Content Producer |
Ann May Chua | BBDO Singapore Pte Ltd | Senior Producer |
Rebecca Nadilo | BBDO Singapore Pte Ltd | Head of Planning |
We drew parallels between nature’s best dads and real dads through an animal documentary video. We identified one stand up animal father, the male Jackal, and juxtaposed the narration against a dad teaching the importance of social interaction through rough play.