ANMUM & DAD - JACKAL

TitleANMUM & DAD - JACKAL
BrandFONTERRA BRANDS (SINGAPORE)
Product / ServiceANMUM
CategoryB01. Fast Moving Consumer Goods
EntrantBBDO ASIA Singapore, SINGAPORE
Idea Creation BBDO ASIA Singapore, SINGAPORE
Production THE MAKERS Singapore, SINGAPORE

Credits

Name Company Position
Primus Nair BBDO Singapore Pte Ltd Executive Creative Director
Jennyson Rosero BBDO Singapore Pte Ltd Visualiser
Mindy Yap BBDO Singapore Pte Ltd Planning Director
Mark Ibaviosa BBDO Singapore Pte Ltd Senior Copywriter
Elysia Lim BBDO Singapore Pte Ltd Art Director
Allison Tang BBDO Singapore Pte Ltd Account Director
Fenny Kor BBDO Singapore Pte Ltd Account Executive
Jackie They BBDO Singapore Pte Ltd Head of Content Producer
Ann May Chua BBDO Singapore Pte Ltd Senior Producer
Rebecca Nadilo BBDO Singapore Pte Ltd Head of Planning

Brief Explanation

We drew parallels between nature’s best dads and real dads through an animal documentary video. We identified one stand up animal father, the male Jackal, and juxtaposed the narration against a dad teaching the importance of social interaction through rough play.

Links

Video URL