TURKISH MARCH

TitleTURKISH MARCH
BrandCARAN D'ACHE JAPAN
Product / ServiceCARAN D'ACHE
CategoryB01. Fast Moving Consumer Goods
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Yoshihisa Ogata I&S BBDO inc.e Executive Creative Director
Mutsumi Hamano Melody Panch Sound Engineer
Shinichi Ikeda I&S BBDO inc. Senior Creative Director
Hiroyuki Nakazato I&S BBDO inc. Ait Director
Takahiro Sakai I&S BBDO inc. Copywriter
Yuka Yamamoto I&S BBDO inc. Designer
Daisuke Sasaki I&S BBDO inc. Communication Director
Tomohiro Hikami I&S BBDO inc. Planning Director
Hironori Ogata I&S BBDO inc. Senior Planner
Tsubasa Tanaka I&S BBDO inc. Senior Planner
Tatsumasa Koson I&S BBDO inc. Planner
Daiyo Tadokoro I&S BBDO inc. Media Manager
Toshiyuki Nemoto I&S BBDO inc. Account Executive
Yasuaki Inada I&S BBDO inc. Account Executive
Aoi Baba I&S BBDO inc. Account Executive
Hideaki Toshikuni TOHOKUSHINSHA FILM Producer
Koumei Baba TOHOKUSHINSHA FILM Producer
Keisuke Matsumoto TOHOKUSHINSHA FILM Director
Kentaro Osawa TOHOKUSHINSHA FILM Director
Shinji Kawai TOHOKUSHINSHA FILM Cameraman
Hiroki Mae TOHOKUSHINSHA FILM Lighting
Mariko Kataoka TOHOKUSHINSHA FILM Editor
Shigeru Fujibayashi TOHOKUSHINSHA FILM Mixer

Brief Explanation

Listening to the sound of writing with ballpoint pens, Caran d’Ache noticed that the differences between each letter’s shape and number of strokes led to different sounds. The brand built on this by developing combinations of letters that sound like passages from classical music pieces. For example, writing the letters ‘hi hi dad.’ sounds like a passage from the famous ‘Turkish March’ .

Links

Video URL